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An Augmented Risk Information Seeking Model: Perceived Food Safety Risk Related to Food Recalls

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  • Chuanhui Liao

    (School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, China
    School of Management, University of Science and Technology of China, Hefei 230026, China)

  • Xiaomei Zhou

    (School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, China)

  • Dingtao Zhao

    (School of Management, University of Science and Technology of China, Hefei 230026, China)

Abstract

Food safety is of worldwide concern. As an effective mechanism governing food safety, food recalls are widely applied around the world. Though it is well known that food recalls can have substantial, negative impacts on corporate reputation and marketing, we know relatively little related to what factors motivate people to seek related information after the recall announcement. This study attempts to elucidate the determinants of information-seeking intention in the context of food safety in food recalls by using an augmented risk information-seeking model. A survey of 631 Chinese residents was used to explore the proposed framework. The results show that current knowledge, risk perception, perceived channel beliefs, and perceived information-gathering capacity (PIGC) are all significant predictors of information need and information-seeking intention. It was also confirmed that risk perception has a positive correlation with seeking need. These findings are important for policymakers, recalling manufacturers, and retailers to develop strategies for better risk communication in food recall announcements.

Suggested Citation

  • Chuanhui Liao & Xiaomei Zhou & Dingtao Zhao, 2018. "An Augmented Risk Information Seeking Model: Perceived Food Safety Risk Related to Food Recalls," IJERPH, MDPI, vol. 15(9), pages 1-17, August.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:9:p:1800-:d:164966
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    References listed on IDEAS

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