IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i8p2703-d345584.html
   My bibliography  Save this article

Visitors’ Motives for Attending a Healthy Food Exhibition

Author

Listed:
  • Yahua Bi

    (Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea)

  • Sooyoung Choi

    (Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea)

  • Insin Kim

    (Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea)

Abstract

Environmental issues (i.e., food safety and environmental pollution) have increased concerns about individuals’ health as well as global environment. These concerns drive awareness for the influences of healthy foods, and eventually lead them to visit healthy food exhibitions. This research aims to understand the attendees’ motives for participating in a healthy food exhibition. Specific objectives are to identify crucial visitors’ motives influencing satisfaction with the healthy food exhibition and to verify whether visitors’ satisfaction with the exhibition enhances their memory for the experience in the exhibition. The survey was conducted by targeting visitors who participated in the Busan International Food Expo, and the data collected from 363 attendees were analyzed using the SPSS and AMOS statistical programs. The analysis results revealed that three dimensions of healthy food exhibition motives, namely perceived healthiness, perceived hedonism and perceived food safety, increase visitors’ satisfaction with the healthy food exhibition, and that satisfaction with the healthy food exhibition further had a positive impact on the visitors’ memory for the exhibition experience.

Suggested Citation

  • Yahua Bi & Sooyoung Choi & Insin Kim, 2020. "Visitors’ Motives for Attending a Healthy Food Exhibition," IJERPH, MDPI, vol. 17(8), pages 1-14, April.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:8:p:2703-:d:345584
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/8/2703/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/8/2703/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Elizabeth A. Howlett & Scot Burton & Kenneth Bates & Kyle Huggins, 2009. "Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 494-503.
    2. Rittichainuwat, Bongkosh & Mair, Judith, 2012. "Visitor attendance motivations at consumer travel exhibitions," Tourism Management, Elsevier, vol. 33(5), pages 1236-1244.
    3. Jinsoo Hwang & Jinkyung Jenny Kim & Jenni Soo-Hee Lee & Noman Sahito, 2020. "How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services," IJERPH, MDPI, vol. 17(3), pages 1-16, February.
    4. Soojung Kim & Charles Arcodia & Insin Kim, 2019. "Critical Success Factors of Medical Tourism: The Case of South Korea," IJERPH, MDPI, vol. 16(24), pages 1-15, December.
    5. Jinsoo Hwang & Insin Kim & Muhammad Awais Gulzar, 2020. "Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    6. Hwang, Jiyoung, 2016. "Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 281-287.
    7. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
    8. Chuanhui Liao & Xiaomei Zhou & Dingtao Zhao, 2018. "An Augmented Risk Information Seeking Model: Perceived Food Safety Risk Related to Food Recalls," IJERPH, MDPI, vol. 15(9), pages 1-17, August.
    9. Myong Jae Lee & Ki-Joon Back, 2007. "Effects of Destination Image on Meeting Participation Intentions: Empirical Findings from a Professional Association and its Annual Convention," The Service Industries Journal, Taylor & Francis Journals, vol. 27(1), pages 59-73, January.
    10. Aikaterini Manthiou & Seonjeong Lee & Liang ( Rebecca) Tang & Lanlung Chiang, 2014. "The experience economy approach to festival marketing: Vivid memory and attendee loyalty," Post-Print hal-00948680, HAL.
    11. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.
    12. Park, Jong-Won & Hastak, Manoj, 1994. "Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 534-547, December.
    13. Jinsoo Hwang & Hyunjoon Kim, 2019. "Consequences of a green image of drone food delivery services: The moderating role of gender and age," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 872-884, July.
    14. Hansen, Torben & Sørensen, Maria Ingerslev & Eriksen, Marie-Louise Riewerts, 2018. "How the interplay between consumer motivations and values influences organic food identity and behavior," Food Policy, Elsevier, vol. 74(C), pages 39-52.
    15. Daniel H. Simon & Miguel I. Gómez, 2014. "Customer Satisfaction, Competition, and Firm Performance: An Empirical Investigation," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 35(6), pages 371-386, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gangwei Cai & Lei Xu & Weijun Gao & Yan Hong & Xiaoyu Ying & Yan Wang & Fanyue Qian, 2020. "The Positive Impacts of Exhibition-Driven Tourism on Sustainable Tourism, Economics, and Population: The Case of the Echigo–Tsumari Art Triennale in Japan," IJERPH, MDPI, vol. 17(5), pages 1-24, February.
    2. Gangwei Cai & Baoping Zou & Xiaoting Chi & Xincheng He & Yuang Guo & Wen Jiang & Qian Wu & Yujin Zhang & Yanna Zhou, 2023. "Neighborhood Spatio-Temporal Impacts of SDG 8.9: The Case of Urban and Rural Exhibition-Driven Tourism by Multiple Methods," Land, MDPI, vol. 12(2), pages 1-37, January.
    3. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    4. Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015. "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 448-457, July.
    5. Tandon, Anushree & Dhir, Amandeep & Kaur, Puneet & Kushwah, Shiksha & Salo, Jari, 2020. "Why do people buy organic food? The moderating role of environmental concerns and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    6. Teresa Madureira & Fernando Nunes & José Veiga & Pablo Saralegui-Diez, 2021. "Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave," Agriculture, MDPI, vol. 11(11), pages 1-18, November.
    7. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.
    8. Gangwei Cai & Min Zhang & Xiandu Zhang & Huijian Xi & Zhong Chen & Chao Liu & Kang Liu & Ke Liu & Shiwen Xu & Zuoping Yu, 2023. "Promoting Green Buildings and Low-Carbon Design Strategies of Green B&B Rooms for Sustainable Tourism after COVID-19," Land, MDPI, vol. 12(3), pages 1-17, March.
    9. Daniel Belanche & Marta Flavián & Alfredo Pérez-Rueda, 2020. "Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    10. Ki-Hueng Kim & Kwan-Ryul Lee, 2019. "What Are South Korean Consumers’ Concerns When Buying Eco-Friendly Agricultural Products?," Sustainability, MDPI, vol. 11(17), pages 1-13, August.
    11. Yanan Yu & Yong He & Xuan Zhao & Li Zhou, 2022. "Certify or not? An analysis of organic food supply chain with competing suppliers," Annals of Operations Research, Springer, vol. 314(2), pages 645-675, July.
    12. Sadiq, Muhammad Ahsan & Rajeswari, Balasundaram & Ansari, Lubna & Danish Kirmani, Mohd, 2021. "The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    13. Tuncay Turan TARABOĞLU & Tuğba Nur TOPALOĞLU & Serdar YAMAN, 2019. "The Effects of Macroeconomic Indicators on Leveraged Forex Volume: Evidence from Turkey," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 160-175, November.
    14. Sevtap ÜNAL & F. Görgün DEVECİ & Tuğba YILDIZ, 2019. "The main aim of this study is determining which consumption motives and personal and social factors affect organic food buying decisions. Ajzen’s Planned Behavior Theory (TPB) is used to explain consu," Istanbul Business Research, Istanbul University Business School, vol. 48(1), pages 1-35, May.
    15. Sooyoung Choi & Young-joo Ahn & Insin Kim, 2020. "The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    16. Samia Ayyub & Muhammad Asif & Muhammad Asim Nawaz, 2021. "Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust," SAGE Open, , vol. 11(3), pages 21582440211, September.
    17. Molinillo, Sebastian & Vidal-Branco, Murilo & Japutra, Arnold, 2020. "Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    18. Dong, Xuemei & Jiang, Baichen & Zeng, Hui & Kassoh, Fallah Samuel, 2022. "Impact of trust and knowledge in the food chain on motivation-behavior gap in green consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    19. Ghazali, Ezlika & Soon, Pat Chen & Mutum, Dilip S. & Nguyen, Bang, 2017. "Health and cosmetics: Investigating consumers’ values for buying organic personal care products," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 154-163.
    20. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:8:p:2703-:d:345584. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.