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How to Promote Medium-Sized Farms to Adopt Environmental Strategy to Achieve Sustainable Production during the COVID-19 Pandemic?

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  • Stanley Y. B. Huang

    (Master Program of Financial Technology, School of Financial Technology, Ming Chuan Unversity, Taipei 111, Taiwan)

  • Kuei-Hsien Chen

    (Department of Marketing and Logistics Management, College of Business Management, Chihlee University of Technology, New Taipei 220, Taiwan)

  • Yue-Shi Lee

    (Department of Computer Science and Information Engineering, Ming Chuan University, Taoyuan City 333, Taiwan)

Abstract

To achieve sustainable production in medium-sized farms, this research proposes a hierarchical linear modeling (HLM) to predict environmental strategy (ES), which is a crucial source of sustainable production. Based on the theory of upper echelons, the present research puts forward that the environmental leadership (EL) of the chief executive officer (CEO) at phase one affects the development of environmental corporate social responsibility (ECSR) adoption, which in turn affects the development of ES adoption over time. The empirical data were obtained through a three-stage sampling method of 90 CEOs and 270 members of senior management teams (SETs) of Taiwanese medium-sized farms, over a period of six months. The research results support that the higher level of CEO EL at phase one results in the development of ECSR adoption, which in turn results in the development of ES adoption. This research opens a new direction for sustainable production by showing how to implement ES through organizational management mechanisms (EL). These findings can fill the gaps in the literature on the sustainable production of farms and can also help these farms to achieve sustainable production by adopting ES.

Suggested Citation

  • Stanley Y. B. Huang & Kuei-Hsien Chen & Yue-Shi Lee, 2021. "How to Promote Medium-Sized Farms to Adopt Environmental Strategy to Achieve Sustainable Production during the COVID-19 Pandemic?," Agriculture, MDPI, vol. 11(11), pages 1-8, October.
    • Handle: RePEc:gam:jagris:v:11:y:2021:i:11:p:1052-:d:665498
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    2. Ling Hu & Tai-Wei Chang & Yue-Shi Lee & Show-Jane Yen & Chih-Wen Ting, 2023. "How Does Sustainable Leadership Affect Environmental Innovation Strategy Adoption? The Mediating Role of Environmental Identity," IJERPH, MDPI, vol. 20(1), pages 1-12, January.

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