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Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China

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  • Zhuoer Yang

    (School of Humanities and Economic Law, Northwestern Polytechnical University, Xi’an 710072, China)

  • Yahui Zhang

    (China Merchants Bank, Shenzhen 518040, China)

  • Yu Gao

    (School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710061, China)

  • Shanxing Gao

    (School of Management, Xi’an Jiaotong University, Xi’an 710049, China)

  • Kuo-Feng Huang

    (Department of Business Administration, National Chengchi University, Taipei 116, Taiwan)

Abstract

This study examines whether a firm’s environmental corporate social responsibility advances the growth of its new product performance, and investigates the moderating roles of a firm’s heterogeneous local institutional environment and ownership type. Based on a multi-informant survey dataset of 303 Chinese firms, we found that a firm’s environmental corporate social responsibility has a U-shaped relationship with the firm’s new product performance. In addition, compared with non-state-owned enterprises, state-owned enterprises with a higher environmental corporate social responsibility would receive relatively lower new product performance. Firms located in the provinces with a lower local institutional development level and higher environmental corporate social responsibility may experience relatively higher new product performance than firms located in the provinces with a higher local institutional development level.

Suggested Citation

  • Zhuoer Yang & Yahui Zhang & Yu Gao & Shanxing Gao & Kuo-Feng Huang, 2019. "Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China," Sustainability, MDPI, vol. 11(18), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:18:p:4968-:d:266344
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