How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers
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DOI: 10.1016/j.ibusrev.2015.10.003
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Cited by:
- Shukla, Paurav & Rosendo-Rios, Veronica, 2021. "Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets," International Business Review, Elsevier, vol. 30(1).
- Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
- Singh, Jaywant & Shukla, Paurav & Schlegelmilch, Bodo B., 2022. "Desire, need, and obligation: Examining commitment to luxury brands in emerging markets," International Business Review, Elsevier, vol. 31(3).
- Lydia Nyankom Takyi & Vannie Naidoo & Courage Simon Kofi Dogbe, 2022. "Government support, strategic alliance and internationalization: Evidence from indigenous Ghanaian exporters," Journal of International Entrepreneurship, Springer, vol. 20(4), pages 619-638, December.
- Frasquet, Marta & Dawson, John & Calderón, Haydeé & Fayos, Teresa, 2018. "Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers," International Business Review, Elsevier, vol. 27(4), pages 904-914.
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Keywords
Middle class; Emerging markets; Retail stores; Cities; Western marketers; Italian fashion;All these keywords.
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