The Continuing Significance of Social Class to Marketing
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DOI: 10.1086/208966
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Citations
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Cited by:
- Trujillo, Carlos A. & Barrios, Andrés & Camacho, Sonia M. & Rosa, José Antonio, 2010. "Low socioeconomic class and consumer complexity expectations for new product technology," Journal of Business Research, Elsevier, vol. 63(6), pages 538-547, June.
- Luke Butcher & Ian Phau & Min Teah, 2016. "Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 701-715, November.
- Kamakura, Wagner A. & Mazzon, Jose A., 2013. "Socioeconomic status and consumption in an emerging economy," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 4-18.
- Andrzej Cwynar & Wiktor Cwynar & Monika Baryła-Matejczuk & Moises Betancort, 2019. "Sustainable Debt Behaviour and Well-Being of Young Adults: The Role of Parental Financial Socialisation Process," Sustainability, MDPI, vol. 11(24), pages 1-26, December.
- Vishal Narayan & Vithala R. Rao & K. Sudhir, 2015. "Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India," Marketing Science, INFORMS, vol. 34(6), pages 825-842, November.
- Tamer Cavusgil, 2014. "Trends in middle class as a driver for strategic marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 7-10.
- Uner, Mehmet Mithat & Gungordu, Aybegum, 2016. "The new middle class in Turkey: A qualitative study in a dynamic economy," International Business Review, Elsevier, vol. 25(3), pages 668-678.
- Shim, Soyeon & Serido, Joyce & Tang, Chuanyi, 2013. "After the global financial crash: Individual factors differentiating young adult consumers’ trust in banks and financial institutions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 26-33.
- Sorić, Petar & Lolić, Ivana & Claveria, Oscar & Monte, Enric & Torra, Salvador, 2019. "Unemployment expectations: A socio-demographic analysis of the effect of news," Labour Economics, Elsevier, vol. 60(C), pages 64-74.
- Min-Kyu Kwak & JeungSun Lee & Seong-Soo Cha, 2021. "Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
- C�line Bonnefond & Matthieu Cl�ment & Fran�ois Combarnous, 2015.
"In search of the elusive Chinese urban middle class: an exploratory analysis,"
Post-Communist Economies, Taylor & Francis Journals, vol. 27(1), pages 41-59, March.
- Céline BONNEFOND & Matthieu CLEMENT & François COMBARNOUS, 2013. "In search of the elusive Chinese urban middle class: An exploratory analysis," Cahiers du GREThA (2007-2019) 2013-19, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
- Céline Bonnefond & Matthieu Clément & François Combarnous, 2015. "In search of the elusive Chinese urban middle class: An exploratory analysis," Post-Print hal-01135654, HAL.
- John R. Rossiter, 2013. "Scientific progress in measurement theory?," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 171-179, September.
- Timo Toivonen, 1992. "The melting away of class differences? Consumption differences between employee groups in Finland 1955–1985," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 26(3), pages 277-302, May.
- Allard, Thomas & Babin, Barry J. & Chebat, Jean-Charles, 2009. "When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 40-49.
- Seo, Sangwoo & Lee, Yuri, 2008. "Shopping values of clothing retailers perceived by consumers of different social classes," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 491-499.
- Funches, Venessa & Yarber-Allen, Annice & Johnson, Kimberly, 2017. "Generational and family structural differences in male attitudes and orientations towards shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 101-108.
- Aastha Verma Vohra, 2016. "Materialism, Impulse Buying and Conspicuous Consumption: A Qualitative Research," Global Business Review, International Management Institute, vol. 17(1), pages 51-67, February.
- Fethi Klabi, 2020. "To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 99-117, June.
- Shim, Soyeon & Serido, Joyce & Tang, Chuanyi, 2012. "The ant and the grasshopper revisited: The present psychological benefits of saving and future oriented financial behaviors," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 155-165.
- Rocha, Ana Raquel Coelho & da Rocha, Angela & Rocha, Everardo, 2016. "Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class," International Business Review, Elsevier, vol. 25(3), pages 624-632.
- Song, Jing & Cavusgil, Erin & Li, Jianping & Luo, Ronghua, 2016. "Social stratification and mobility among Chinese middle class households: An empirical investigation," International Business Review, Elsevier, vol. 25(3), pages 646-656.
- Lee, Saerom & Bolton, Lisa E., 2020. "Mixed signals? Decoding luxury consumption in the workplace," Journal of Business Research, Elsevier, vol. 117(C), pages 331-345.
- Brian Torode, 1999. "Review Article - “What you see is what you get”?," The Economic and Social Review, Economic and Social Studies, vol. 30(1), pages 91-107.
- Ehlinaz Torun, 2016. "A Research on Determining the Education Level of Seasonal Ornamental Plant Growers and Marketing Methods in Kocaeli," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(6), pages 44-55, June.
- Erik Bihagen, 1999. "How Do Classes Make Use of Their Incomes?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 47(2), pages 119-151, June.
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