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From ?made-in? to ?product-country images? and ?place branding?: a journey through research time and space

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  • Nicolas Papadopoulos
  • Statia Elliot
  • Alessandro De Nisco

Abstract

The article first reviews the title field, by tracing its evolution from the original notion of "made-in images" of the 1960s to the broader "product-place associations" of the 1990s and today?s "place branding", and then, based on studies by the authors and their associates, examines key findings that summarize the area?s current state of knowledge and future challenges. This includes the use of place cues in advertising, the content of place images and their role in foreign direct investment, cross-cultural variations and the animosity construct, and models of product and tourism image effects. A summary note highlights some of the key problems facing the practice of place branding today and the nearly limitless opportunities for future research in this field.

Suggested Citation

  • Nicolas Papadopoulos & Statia Elliot & Alessandro De Nisco, 2013. "From ?made-in? to ?product-country images? and ?place branding?: a journey through research time and space," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 37-57.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2013-002003
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    References listed on IDEAS

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    1. Tan, Chin Tiong & Farley, John U, 1987. "The Impact of Cultural Patterns on Cognition and Intention in Singapore," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 540-544, March.
    2. Alessandro De Nisco, 2006. "Country of origin e buyer behavior: una meta-analisi dalla letteratura internazionale," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2006(4), pages 81-101.
    3. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    4. Alessandro De Nisco & Statia Elliot & Nicolas Papadopoulos & Giada Mainolfi & Vittoria Marino & Maria Rosaria Napolitano, 2012. "Turismo internazionale ed effetto "made in". L?influenza dell?immagine paese sulla soddisfazione turistica e le intenzioni post-visita," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(3), pages 131-151.
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    Cited by:

    1. Elliot, Statia & Papadopoulos, Nicolas, 2016. "Of products and tourism destinations: An integrative, cross-national study of place image," Journal of Business Research, Elsevier, vol. 69(3), pages 1157-1165.
    2. Silvia Grappi, 2015. "Consumer boycott of companies implementing offshoring strategies," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 123-138.
    3. Laura I.M. Colm & Antonella Car?, 2016. "Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(3), pages 87-109.

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