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Turismo internazionale ed effetto "made in". L?influenza dell?immagine paese sulla soddisfazione turistica e le intenzioni post-visita

Author

Listed:
  • Alessandro De Nisco
  • Statia Elliot
  • Nicolas Papadopoulos
  • Giada Mainolfi
  • Vittoria Marino
  • Maria Rosaria Napolitano

Abstract

Questo studio propone un modello di ricerca finalizzato ad indagare la relazione esistente tra le diverse componenti dell?immagine Paese - valutate a livello generale (general country image) e con riferimento agli attributi turistici (tourism destination image) e alle produzioni nazionali (product-country image) - la soddisfazione turistica e le intenzioni post-visita in termini di fedelt? attesa e propensione all?acquisto delle produzioni nazionali. Il framework analitico ? stato testato su un campione di turisti internazionali intercettati al termine della propria visita in Italia. Sulla base dei risultati, vengono discusse le principali implicazioni di ricerca e fornite indicazioni utili per la gestione dell?immagine Paese da parte degli enti pubblici che si occupano di promozione turistica e delle imprese del made in.

Suggested Citation

  • Alessandro De Nisco & Statia Elliot & Nicolas Papadopoulos & Giada Mainolfi & Vittoria Marino & Maria Rosaria Napolitano, 2012. "Turismo internazionale ed effetto "made in". L?influenza dell?immagine paese sulla soddisfazione turistica e le intenzioni post-visita," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(3), pages 131-151.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-003007
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    Citations

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    Cited by:

    1. Alessandro De Nisco & Giada Mainolfi & Vittoria Marino & Maria Rosaria Napolitano, 2015. "Aufmerksamkeit Frau Merkel! Animosit? economica, etnocentrismo ed effetto country-of-origin: uno studio sulla percezione della Germania in Italia durante la crisi dell?euro," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(2), pages 87-110.
    2. Nicolas Papadopoulos & Statia Elliot & Alessandro De Nisco, 2013. "From ?made-in? to ?product-country images? and ?place branding?: a journey through research time and space," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 37-57.

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