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Country of origin e buyer behavior: una meta-analisi dalla letteratura internazionale

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  • Alessandro De Nisco

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  • Alessandro De Nisco, 2006. "Country of origin e buyer behavior: una meta-analisi dalla letteratura internazionale," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2006(4), pages 81-101.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2006-004005
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    Cited by:

    1. Alessandro De Nisco & Giada Mainolfi & Vittoria Marino & Maria Rosaria Napolitano, 2015. "Aufmerksamkeit Frau Merkel! Animosit? economica, etnocentrismo ed effetto country-of-origin: uno studio sulla percezione della Germania in Italia durante la crisi dell?euro," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(2), pages 87-110.
    2. Nicolas Papadopoulos & Statia Elliot & Alessandro De Nisco, 2013. "From ?made-in? to ?product-country images? and ?place branding?: a journey through research time and space," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 37-57.
    3. De Nisco, Alessandro & Mainolfi, Giada & Marino, Vittoria & Napolitano, Maria Rosaria, 2016. "Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis," European Management Journal, Elsevier, vol. 34(1), pages 59-68.

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