Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market
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DOI: 10.1287/mnsc.2020.3778
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- Nan Chen & Zemin (Zachary) Zhong, 2024. "History and Country-of-Origin Effects," Marketing Science, INFORMS, vol. 43(1), pages 192-212, January.
- Proffen, Celina & Jürgensmeier, Lukas, 2024. "Do political conflicts influence daily consumption choices? Evidence from US-China relations," Journal of Economic Behavior & Organization, Elsevier, vol. 220(C), pages 660-674.
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Keywords
advertising; animosity; automobile; before–after research design; boycott; country of origin;All these keywords.
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