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Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism

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  • Schiopu, Andreea Fortuna
  • Hornoiu, Remus Ion
  • Padurean, Ana Mihaela
  • Nica, Ana-Maria

Abstract

The COVID-19 pandemic gravely affected the travel industry, with many changes in terms of customers’ attitudes and behavior. Since people had limited ability to visit far-away destinations, this paper studies the effect of travel constraints on behavioral intention to use virtual reality (VR) in tourism. The data revealed the relationship between structural and intrapersonal travel constraints and intention to use VR in tourism is mediated by the perceived ease of use and usefulness of VR. This finding implies that, in the case of a constrained environment such as a sanitary crisis, VR becomes one viable solution to deal with the situation only when coupled with good perceived usefulness and ease of use. The interpersonal travel constraints do not affect the same intention. This result might lead to a new way to increase VR adoption to explore a destination in the virtual world, namely by sharing the experience with family and friends. These findings show that any restricted environment may benefit from the use of virtual reality to compensate for the inability to travel.

Suggested Citation

  • Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    • Handle: RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002329
    DOI: 10.1016/j.techsoc.2022.102091
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    5. Hoang, Sinh Duc & Dey, Sandeep Kumar & Tučková, Zuzana & Pham, Tien Phat, 2023. "Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry," Technology in Society, Elsevier, vol. 75(C).
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    7. Nuno Sousa & Filipa Jorge & Mário Sérgio Teixeira & Nieves Losada & Miguel Melo & Maximino Bessa, 2023. "An Exploratory Study about the Effect of COVID-19 on the Intention to Adopt Virtual Reality in the Tourism Sector," Sustainability, MDPI, vol. 15(11), pages 1-13, May.
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