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The Effects of Virtual Reality Technology on Visitor Satisfaction in the Theme Park

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  • Nurul Hidayah Azhar

    (Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka)

  • Siti Nurrubiatul Qistina Fadil

    (Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka)

  • Nordini Rosmi

    (Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka)

  • Noordiana Sukur

    (Faculty of Hotel and Tourism Management, UiTM Cawangan Melaka)

Abstract

Virtual reality (VR) has been an innovative concept in theme park attractions. It has revolutionized all facets of the human experience, including entertainment. As virtual reality becomes more popular among theme parks, it is essential to comprehend how user engagement is evolving within these settings. This research aims to gain further insights into VR experiences in theme parks by examining two factors affecting user satisfaction: functional and experiential quality of virtual reality. Data was collected quantitatively from 120 tourists who had used VR technology at the theme park and evaluated using the Statistical Package for Social Sciences (SPSS). The study discovered that both functional and experiential characteristics have an essential influence on visitors’ satisfaction at the theme park.

Suggested Citation

  • Nurul Hidayah Azhar & Siti Nurrubiatul Qistina Fadil & Nordini Rosmi & Noordiana Sukur, 2024. "The Effects of Virtual Reality Technology on Visitor Satisfaction in the Theme Park," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 3771-3783, September.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:3771-3783
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    References listed on IDEAS

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    1. Bin Li & Tingting Zhang & Nan Hua & Melissa Farboudi Jahromi, 2021. "Developing an overarching framework on theme park research: a critical review method," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(20), pages 2821-2837, October.
    2. Guttentag, Daniel A., 2010. "Virtual reality: Applications and implications for tourism," Tourism Management, Elsevier, vol. 31(5), pages 637-651.
    3. Kim, Myung Ja & Hall, C. Michael, 2019. "A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors," International Journal of Information Management, Elsevier, vol. 46(C), pages 236-249.
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