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Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model

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  • Hung, Kam
  • Petrick, James F.

Abstract

Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation–Opportunity–Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation, opportunity, and ability are major factors influencing travel intentions. This study explored the role of self-congruity, functional congruity, perceived travel constraints, constraint negotiation, and self-efficacy on travel intentions.

Suggested Citation

  • Hung, Kam & Petrick, James F., 2012. "Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model," Tourism Management, Elsevier, vol. 33(4), pages 855-867.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:4:p:855-867
    DOI: 10.1016/j.tourman.2011.09.007
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