IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v67y2021ics0160791x2100169x.html
   My bibliography  Save this article

Factors affecting the adoption and use of AVR technology in higher and tertiary education

Author

Listed:
  • Matsika, Cyncia
  • Zhou, Munyaradzi

Abstract

The research study assesses the factors that determine the adoption of Augmented and Virtual Reality (AVR) technology in Higher and Tertiary Education. In spite of the well-established potential benefits of AVR technology in education, it appears that most Higher and Tertiary Institutions have not holistically adopted it as a method of teaching and learning. Thus, it is important to investigate the reasons why AVR has not been adopted. Inductive qualitative research was conducted virtually with the aid of a questionnaire instrument. The Technology Acceptance Model (TAM) was used to establish the determinants for the adoption of AVR Technology. The research study found out that the main reasons for the lack of adoption of AVR technology were due to the lack of coordinating policies; lack of enabling infrastructures; perceived complexity of the use of AVR technology and a lack of a framework that guides the holistic as well as homogenous adoption of AVR technology in Higher and Tertiary Education. The research concluded that an AVR technology was necessary and should factor in the barriers to adoption. The study recommends inter-professional working of key players such as the Ministry of Higher Education (in endorsing an AVR technology model), the lecturers (using and encouraging AVR technology), and the students (active participation and use of AVR technology to learn). Prior to this study, the aspect of inter-professional working as a solution to the adoption and use of AVR in Higher and Tertiary Education had not been explored. However, more still needs to be done within Virtual Training and the development of an AVR model for teaching and learning.

Suggested Citation

  • Matsika, Cyncia & Zhou, Munyaradzi, 2021. "Factors affecting the adoption and use of AVR technology in higher and tertiary education," Technology in Society, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x2100169x
    DOI: 10.1016/j.techsoc.2021.101694
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X2100169X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2021.101694?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Marta Abelha & Sandra Fernandes & Diana Mesquita & Filipa Seabra & Ana Teresa Ferreira-Oliveira, 2020. "Graduate Employability and Competence Development in Higher Education—A Systematic Literature Review Using PRISMA," Sustainability, MDPI, vol. 12(15), pages 1-27, July.
    2. Smink, Anne R. & van Reijmersdal, Eva A. & van Noort, Guda & Neijens, Peter C., 2020. "Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses," Journal of Business Research, Elsevier, vol. 118(C), pages 474-485.
    3. Reis, Logan & Mercer, Kathryn & Boger, Jennifer, 2021. "Technologies for fostering intergenerational connectivity and relationships: Scoping review and emergent concepts," Technology in Society, Elsevier, vol. 64(C).
    4. Rafael Molina-Carmona & María Luisa Pertegal-Felices & Antonio Jimeno-Morenilla & Higinio Mora-Mora, 2018. "Virtual Reality Learning Activities for Multimedia Students to Enhance Spatial Ability," Sustainability, MDPI, vol. 10(4), pages 1-13, April.
    5. Dehghani, Milad & Lee, Seung Hwan (Mark) & Mashatan, Atefeh, 2020. "Touching holograms with windows mixed reality: Renovating the consumer retailing services," Technology in Society, Elsevier, vol. 63(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sharma, Mahak & Antony, Rose & Sehrawat, Rajat & Cruz, Angel Contreras & Daim, Tugrul U., 2022. "Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services," Technology in Society, Elsevier, vol. 68(C).
    2. Restuning Widiasih & Maria Komariah & Iqbal Pramukti & Raini Diah Susanti & Habsyah Saparidah Agustina & Hidayat Arifin & Yulia Kurniawati & Katherine Nelson, 2022. "VNursLab 3D Simulator: A Web-Based Nursing Skills Simulation of Knowledge of Nursing Skill, Satisfaction, and Self-Confidence among Nursing Students," Sustainability, MDPI, vol. 14(9), pages 1-11, April.
    3. Camilleri, Mark Anthony & Camilleri, Adriana Caterina, 2022. "Remote learning via video conferencing technologies: Implications for research and practice," Technology in Society, Elsevier, vol. 68(C).
    4. Muhammad Hasan Rehman & Muhammad Shahbaz & Rana Muhammad Amir & Hafiz Ali Raza & Ayesha Kanwel, 2021. "Stakeholders' Perceptions regarding the use of Hologram for Educational Purposes in District Toba Tek Singh, Pakistan," Journal of Social Sciences Advancement, Science Impact Publishers, vol. 2(3), pages 92-96.
    5. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    6. Yoon, Sungjoon & Oh, Jongchul, 2022. "A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective," Technology in Society, Elsevier, vol. 68(C).
    7. Ronaghi, Marzieh & Ronaghi, Mohammad Hossein, 2021. "Investigating the impact of economic, political, and social factors on augmented reality technology acceptance in agriculture (livestock farming) sector in a developing country," Technology in Society, Elsevier, vol. 67(C).
    8. Zhao, Yong, 2022. "Teaching traditional Yao dance in the digital environment: Forms of managing subcultural forms of cultural capital in the practice of local creative industries," Technology in Society, Elsevier, vol. 69(C).
    9. Sheltar Marambi & Plaxedes Makoni & Rosemary Guvhu, 2024. "A Framework for the Implementation of Virtual Reality (VR) in the Higher and Tertiary Education Sector in Zimbabwe," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 94-110, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Diksha Sharma, 2023. "Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review," Paradigm, , vol. 27(2), pages 192-210, December.
    2. Khaksar, Seyed Mohammad Sadegh & Shahmehr, Fatemeh S. & Miah, Shah & Daim, Tugrul & Ozdemir, Dilek, 2024. "Privacy concerns versus personalisation benefits in social robot acceptance by employees: A paradox theory — Contingency perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    3. Sandra Carrasco & David O’Brien, 2023. "Build Back Safely: Evaluating the Occupational Health and Safety in Post-Disaster Reconstruction," Sustainability, MDPI, vol. 15(9), pages 1-18, May.
    4. Krallman, Alexandra & Barnes, Donald C. & Lastner, Matthew M. & Collier, Joel E., 2023. "You can’t touch this: Driving purchase justification for hedonic online purchases," Journal of Business Research, Elsevier, vol. 155(PB).
    5. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    6. Hyunsuk Liu & Changjun Lee & Keungoui Kim & Junmin Lee & Ahram Moon & Daeho Lee & Myeongjun Park, 2023. "An Analysis of Factors Influencing the Intention to Use “Untact” Services by Service Type," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    7. Fachter, Shani & Schiavo, Gianluca & Snider, Keren LG. & Cappelletti, Alessandro & Stock, Oliviero & Weiss, Patrice L. & Zancanaro, Massimo & Canetti, Daphna, 2021. "“Come and share a story with me”: Promoting engagement between Ethiopian and Non-Ethiopian Israelis via joint digital narratives," Technology in Society, Elsevier, vol. 67(C).
    8. Claudio Roberto Silva Júnior & Julio Cezar Mairesse Siluk & Alvaro Luis Neuenfeldt-Júnior & Matheus Binotto Francescatto & Cláudia de Freitas Michelin, 2023. "Mapping Risks Faced by Startup Investors: An Approach Based on the Apriori Algorithm," Risks, MDPI, vol. 11(10), pages 1-19, October.
    9. Wang, Nan & Xie, Wenxuan & Ali, Ahsan & Brem, Alexander & Wang, Shouyang, 2022. "How do individual characteristics and social capital shape users’ continuance intentions of smart wearable products?," Technology in Society, Elsevier, vol. 68(C).
    10. Diah Chaerani & Adibah Shuib & Tomy Perdana & Athaya Zahrani Irmansyah, 2023. "Systematic Literature Review on Robust Optimization in Solving Sustainable Development Goals (SDGs) Problems during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(7), pages 1-18, March.
    11. Bhardwaj, Shikha & Rana, Gunjan A & Behl, Abhishek & Gallego de Caceres, Santiago Juan, 2023. "Exploring the boundaries of Neuromarketing through systematic investigation," Journal of Business Research, Elsevier, vol. 154(C).
    12. Geissler, Dominik & Beiderbeck, Daniel & Schmidt, Sascha L. & Schreyer, Dominik, 2024. "Emerging technologies and shifting consumer motives: Projecting the future of the top-tier sports media product," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    13. Wajeeh Daher & Juhaina Awawdeh Shahbari, 2020. "Secondary Students’ Identities in the Virtual Classroom," Sustainability, MDPI, vol. 12(11), pages 1-13, May.
    14. Vesna Ferk Savec & Katarina Mlinarec, 2021. "Experimental Work in Science Education from Green Chemistry Perspectives: A Systematic Literature Review Using PRISMA," Sustainability, MDPI, vol. 13(23), pages 1-50, November.
    15. Javornik, Ana & Marder, Ben & Pizzetti, Marta & Warlop, Luk, 2021. "Augmented self - The effects of virtual face augmentation on consumers' self-concept," Journal of Business Research, Elsevier, vol. 130(C), pages 170-187.
    16. Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
    17. Rizwan Raheem Ahmed & Faryal Salman & Shahab Alam Malik & Dalia Streimikiene & Riaz Hussain Soomro & Munwar Hussain Pahi, 2020. "Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis," Sustainability, MDPI, vol. 12(1), pages 1-28, January.
    18. Frederic Dimanche & Katherine Lo, 2022. "The Elusive Search for Talent: Skill Gaps in the Canadian Luxury Hotel Sector," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-16, January.
    19. Darmaraj Sakaria & Siti Mistima Maat & Mohd Effendi Ewan Mohd Matore, 2023. "Examining the Optimal Choice of SEM Statistical Software Packages for Sustainable Mathematics Education: A Systematic Review," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
    20. Lavoye, Virginie & Tarkiainen, Anssi & Sipilä, Jenni & Mero, Joel, 2023. "More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping," Journal of Business Research, Elsevier, vol. 169(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x2100169x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.