IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v67y2021ics0160791x21002141.html
   My bibliography  Save this article

Investigating the impact of economic, political, and social factors on augmented reality technology acceptance in agriculture (livestock farming) sector in a developing country

Author

Listed:
  • Ronaghi, Marzieh
  • Ronaghi, Mohammad Hossein

Abstract

The discussion of factors affecting the acceptance of new technologies in developing countries is very important. The lack of modern technology uses in developing countries, especially in the agricultural (livestock farming) sector, leads to negative effects on the quality and quantity of products and the country loses its ability to compete in the international arena. The main purpose of this study is to investigate the factors affecting on Augmented Reality (AR) technology acceptance in the agricultural (livestock) sector of Iran. In this study, using Meta method, effective factor codes were extracted from AR. The SWARA method was used to weigh the factors affecting the dependent variable based on the opinion of experts. The dependent variable is a qualitative variable that is classified into five levels based on the opinion of experts. We used the multinomial logit model due to the dependent variable is a qualitative variable and has more than two categories. The results showed that, the variables of public participation, and education have a significant effect to accept augmented reality technology at all levels among farmers. The policy recommendations of this research are that councils can play an important role in raising the level of public participation and conveying the demands of the people to the government. To do this, they must receive the necessary training in order to attract public participation. This is possible through training workshops to increase the level of farmers’ awareness.

Suggested Citation

  • Ronaghi, Marzieh & Ronaghi, Mohammad Hossein, 2021. "Investigating the impact of economic, political, and social factors on augmented reality technology acceptance in agriculture (livestock farming) sector in a developing country," Technology in Society, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002141
    DOI: 10.1016/j.techsoc.2021.101739
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X21002141
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2021.101739?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ali, Daniel Ayalew & Deininger, Klaus & Goldstein, Markus, 2014. "Environmental and gender impacts of land tenure regularization in Africa: Pilot evidence from Rwanda," Journal of Development Economics, Elsevier, vol. 110(C), pages 262-275.
    2. Primmer, Eeva & Kyllonen, Simo, 2006. "Goals for public participation implied by sustainable development, and the preparatory process of the Finnish National Forest Programme," Forest Policy and Economics, Elsevier, vol. 8(8), pages 838-853, November.
    3. Yavuz, Merve & Çorbacıoğlu, Eda & Başoğlu, Ahmet Nuri & Daim, Tugrul Unsal & Shaygan, Amir, 2021. "Augmented reality technology adoption: Case of a mobile application in Turkey," Technology in Society, Elsevier, vol. 66(C).
    4. Panos Fousekis & Christos Emmanouilides & Vasilis Grigoriadis, 2017. "Price linkages in the international skim milk powder market: empirical evidence from nonparametric and time-varying copulas," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(1), pages 135-153, January.
    5. Verma, Pranay & Sinha, Neena, 2018. "Integrating perceived economic wellbeing to technology acceptance model: The case of mobile based agricultural extension service," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 207-216.
    6. Ronaghi, Mohammad Hossein & Forouharfar, Amir, 2020. "A contextualized study of the usage of the Internet of things (IoTs) in smart farming in a typical Middle Eastern country within the context of Unified Theory of Acceptance and Use of Technology model," Technology in Society, Elsevier, vol. 63(C).
    7. Daniel Ayalew Ali & Klaus Deininger & Markus Goldstein, 2011. "Environmental and Gender Impacts of Land Tenure Regularization in Africa," World Bank Other Operational Studies 25527, The World Bank.
    8. Giuseppe Todde & Maria Caria & Filippo Gambella & Antonio Pazzona, 2017. "Energy and Carbon Impact of Precision Livestock Farming Technologies Implementation in the Milk Chain: From Dairy Farm to Cheese Factory," Agriculture, MDPI, vol. 7(10), pages 1-11, September.
    9. Fousekis, Panos & Emmanouilides, Christos & Grigoriadis, Vasilis, 2017. "Price linkages in the international skim milk powder market: empirical evidence from nonparametric and time-varying copulas," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(1), January.
    10. Ronaghi, Marzieh & Saghaian, Sayed & Reed, Michael & Mohammadi, Hossein, 2018. "The Impact Of The Agricultural Sector In Developing Countries That Produce Natural Gas On Greenhouse Gas Emissions," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 6(4), October.
    11. Dehghani, Milad & Lee, Seung Hwan (Mark) & Mashatan, Atefeh, 2020. "Touching holograms with windows mixed reality: Renovating the consumer retailing services," Technology in Society, Elsevier, vol. 63(C).
    12. Frank Biermann & Michele Betsill & Joyeeta Gupta & Norichika Kanie & Louis Lebel & Diana Liverman & Heike Schroeder & Bernd Siebenhüner & Ruben Zondervan, 2010. "Earth system governance: a research framework," International Environmental Agreements: Politics, Law and Economics, Springer, vol. 10(4), pages 277-298, December.
    13. Ebrahimi Sarcheshmeh, Elaheh & Bijani, Masoud & Sadighi, Hassan, 2018. "Adoption behavior towards the use of nuclear technology in agriculture: A causal analysis," Technology in Society, Elsevier, vol. 55(C), pages 175-182.
    14. Matsika, Cyncia & Zhou, Munyaradzi, 2021. "Factors affecting the adoption and use of AVR technology in higher and tertiary education," Technology in Society, Elsevier, vol. 67(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Erfan Shakeripour & Mohammad Hossein Ronaghi, 2024. "Proposing an artificial intelligence maturity model to illustrate a road map for cleaner animal farming management," Operations Management Research, Springer, vol. 17(4), pages 1257-1269, December.
    2. Marzieh RONAGHI & Eric SCORSONE, 2023. "The Impact Of Governance On Poverty And Unemployment Control Before And After The 2020 Covid Outbreak In The United States," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, vol. 23(2), pages 35-56.
    3. Xiaohang Wu & Hasan Dinçer & Serhat Yüksel, 2022. "Analysis of crowdfunding platforms for microgrid project investors via a q-rung orthopair fuzzy hybrid decision-making approach," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-22, December.
    4. Yoon, Sungjoon & Oh, Jongchul, 2022. "A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective," Technology in Society, Elsevier, vol. 68(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marijke Verpoorten, 2014. "Growth, poverty and inequality in Rwanda: a broad perspective," Working Papers of LICOS - Centre for Institutions and Economic Performance 490896, KU Leuven, Faculty of Economics and Business (FEB), LICOS - Centre for Institutions and Economic Performance.
    2. Mireille Mizero & Aristide Maniriho & Bosco Bashangwa Mpozi & Antoine Karangwa & Philippe Burny & Philippe Lebailly, 2021. "Rwanda’s Land Policy Reform: Self-Employment Perspectives from a Case Study of Kimonyi Sector," Land, MDPI, vol. 10(2), pages 1-17, January.
    3. Dimitrios Panagiotou & Athanassios Stavrakoudis, 2023. "Price dependence among the major EU extra virgin olive oil markets: a time scale analysis," Review of Agricultural, Food and Environmental Studies, Springer, vol. 104(1), pages 1-26, March.
    4. van den Bold, Mara & Quisumbing, Agnes R. & Gillespie, Stuart, 2013. "Women’s empowerment and nutrition: An evidence review:," IFPRI discussion papers 1294, International Food Policy Research Institute (IFPRI).
    5. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
    6. Andre Croppenstedt & Markus Goldstein & Nina Rosas, 2013. "Gender and Agriculture: Inefficiencies, Segregation, and Low Productivity Traps," The World Bank Research Observer, World Bank, vol. 28(1), pages 79-109, February.
    7. GIGNOUX, Jeremie & MACOURS, Karen & WREN-LEWIS, Liam, 2015. "Impact of land administration programs on agricultural productivity and rural development: existing evidence, challenges and new approaches," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 96(3), September.
    8. Diao, Xinshen & Kennedy, Adam & Badiane, Ousmane & Cossar, Frances & Dorosh, Paul & Ecker, Olivier & Hagos, Hosaena Ghebru & Headey, Derek & Mabiso, Athur & Makombe, Tsitsi & Malek, Mehrab & Schmidt, , 2013. "Evidence on key policies for African agricultural growth:," IFPRI discussion papers 1242, International Food Policy Research Institute (IFPRI).
    9. Haixia Wu & Yan Ge, 2019. "Excessive Application of Fertilizer, Agricultural Non-Point Source Pollution, and Farmers’ Policy Choice," Sustainability, MDPI, vol. 11(4), pages 1-17, February.
    10. Marisa Balas & João Carrilho & Christiaan Lemmen, 2021. "The Fit for Purpose Land Administration Approach-Connecting People, Processes and Technology in Mozambique," Land, MDPI, vol. 10(8), pages 1-22, August.
    11. Rezitis, Anthony N. & Rokopanos, Andreas, 2019. "Impact of trade liberalisation on dairy market price co-movements between the EU, Oceania, and the United States," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(3), July.
    12. Dufwenberg, Martin & Köhlin, Gunnar & Martinsson, Peter & Medhin, Haileselassie, 2016. "Thanks but no thanks: A new policy to reduce land conflict," Journal of Environmental Economics and Management, Elsevier, vol. 77(C), pages 31-50.
    13. Mara van den Bold & Andrew Dillon & Deanna Olney & Marcellin Ouedraogo & Abdoulaye Pedehombga & Agnes Quisumbing, 2015. "Can Integrated Agriculture-Nutrition Programmes Change Gender Norms on Land and Asset Ownership? Evidence from Burkina Faso," Journal of Development Studies, Taylor & Francis Journals, vol. 51(9), pages 1155-1174, September.
    14. Rezitis, Anthony N. & Kastner, Gregor, 2021. "On the joint volatility dynamics in international dairy commodity markets," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 60(2), January.
    15. Jain, Charu & Saxena, Disha & Sen, Somnath & Sanan, Deepak, 2023. "Women’s land ownership in India: Evidence from digital land records," Land Use Policy, Elsevier, vol. 133(C).
    16. Lovo, Stefania, 2016. "Tenure Insecurity and Investment in Soil Conservation. Evidence from Malawi," World Development, Elsevier, vol. 78(C), pages 219-229.
    17. Joseph I. Uduji & Elda N. Okolo-Obasi, 2022. "Gender Equity and Land: the Role of Corporate Social Responsibility in Niger Delta, Nigeria," Working Papers of the African Governance and Development Institute. 22/093, African Governance and Development Institute..
    18. Benos, Nikos & Stavrakoudis, Athanassios, 2022. "Okun's law: Copula-based evidence from G7 countries," The Quarterly Review of Economics and Finance, Elsevier, vol. 84(C), pages 478-491.
    19. Mintewab Bezabih & Andrea Mannberg & Eyerusalem Siba, 2014. "The land certification program and off-farm employment in Ethiopia," GRI Working Papers 168, Grantham Research Institute on Climate Change and the Environment.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.