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A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective

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  • Yoon, Sungjoon
  • Oh, Jongchul

Abstract

This study seeks to develop and empirically validate a new model of mobile technology adoption by incorporating theories of Value-based Adoption and Use-Diffusion. This study proposes a new conceptual framework that validates the relationships between three benefits (usefulness, enjoyment, and presence), two sacrifices (technicality and perceived cost), perceived value, and use-diffusion in regards to augmented reality-based mobile applications. The proposed predictive model embracing both benefit and sacrifice of adopting mobile technology offers more balanced perspective into the adoption process, which improves upon previous methods. The result suggests a new theoretical framework useful to predict consumers’ adoption of new mobile technology.

Suggested Citation

  • Yoon, Sungjoon & Oh, Jongchul, 2022. "A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x2200001x
    DOI: 10.1016/j.techsoc.2022.101860
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    References listed on IDEAS

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    Cited by:

    1. Ardvin Kester S. Ong & Yogi Tri Prasetyo & Kirstien Paola E. Robas & Satria Fadil Persada & Reny Nadlifatin & James Steven A. Matillano & Dennis Christian B. Macababbad & Jigger R. Pabustan & Kurt And, 2023. "Determination of Factors Influencing the Behavioral Intention to Play “Mobile Legends: Bang-Bang” during the COVID-19 Pandemic: Integrating UTAUT2 and System Usability Scale for a Sustainable E-Sport ," Sustainability, MDPI, vol. 15(4), pages 1-26, February.
    2. Lin, Kuan-Yu & Huang, Travis K., 2024. "Shopping in the digital world: How augmented reality mobile applications trigger customer engagement," Technology in Society, Elsevier, vol. 77(C).
    3. Sepasgozar, Samad M.E., 2022. "Immersive on-the-job training module development and modeling users’ behavior using parametric multi-group analysis: A modified educational technology acceptance model," Technology in Society, Elsevier, vol. 68(C).

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