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Young Russian adults' attitudes towards the potential use of robots in hotels

Author

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  • Ivanov, Stanislav
  • Webster, Craig
  • Garenko, Aleksandra

Abstract

Robots are increasingly discussed in academic literature as well as the popular media since they are becoming more usual in industry. The increased use of robots will meet with practical issues with regards to adoption in industry as well as resistance from customers and those working in the industry. This work explores data from a 2016–2017 survey of Russian consumers to determine how young Russian adults perceive the use of robots in hotels, showing which service-oriented tasks that Russian consumers find to be the most agreeable to be done by robots and which ones they are more likely to want humans to continue doing. The findings reveal that those who are most supportive of having robots in hotels tend to be Muscovites, males, and those already supportive of the use of service industries in general. In addition, there are noteworthy differences in how males and females perceive of the acceptability of different types of tasks that robots may do in hotels.

Suggested Citation

  • Ivanov, Stanislav & Webster, Craig & Garenko, Aleksandra, 2018. "Young Russian adults' attitudes towards the potential use of robots in hotels," Technology in Society, Elsevier, vol. 55(C), pages 24-32.
    • Handle: RePEc:eee:teinso:v:55:y:2018:i:c:p:24-32
    DOI: 10.1016/j.techsoc.2018.06.004
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    References listed on IDEAS

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    1. Clemens Driessen & Leonie Heutinck, 2015. "Cows desiring to be milked? Milking robots and the co-evolution of ethics and technology on Dutch dairy farms," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 3-20, March.
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    Cited by:

    1. Brondi, Sonia & Pivetti, Monica & Di Battista, Silvia & Sarrica, Mauro, 2021. "What do we expect from robots? Social representations, attitudes and evaluations of robots in daily life," Technology in Society, Elsevier, vol. 66(C).
    2. Ivanov, Stanislav & Kuyumdzhiev, Mihail & Webster, Craig, 2020. "Automation fears: Drivers and solutions," Technology in Society, Elsevier, vol. 63(C).
    3. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021. "The evolving role of artificial intelligence in marketing: A review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 187-203.
    4. Reis, João & Melão, Nuno & Salvadorinho, Juliana & Soares, Bárbara & Rosete, Ana, 2020. "Service robots in the hospitality industry: The case of Henn-na hotel, Japan," Technology in Society, Elsevier, vol. 63(C).
    5. Ayyildiz, Ahu Yazici & Baykal, Muhammed & Koc, Erdogan, 2022. "Attitudes of hotel customers towards the use of service robots in hospitality service encounters," Technology in Society, Elsevier, vol. 70(C).
    6. Seyitoğlu, Faruk & Ivanov, Stanislav & Atsız, Ozan & Çifçi, İbrahim, 2021. "Robots as restaurant employees - A double-barrelled detective story," Technology in Society, Elsevier, vol. 67(C).
    7. Yadegaridehkordi, Elaheh & Nilashi, Mehrbakhsh & Nizam Bin Md Nasir, Mohd Hairul & Momtazi, Saeedeh & Samad, Sarminah & Supriyanto, Eko & Ghabban, Fahad, 2021. "Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques," Technology in Society, Elsevier, vol. 65(C).
    8. Mehmood, Khalid & Kautish, Pradeep & Shah, Tejas R., 2024. "Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    9. Liu, Yun & Wang, Xingyuan & Wang, Shuyang, 2022. "Research on service robot adoption under different service scenarios," Technology in Society, Elsevier, vol. 68(C).
    10. Wan, Lisa C. & Chan, Elisa K. & Luo, Xiaoyan, 2021. "ROBOTS COME to RESCUE: How to reduce perceived risk of infectious disease in Covid19-stricken consumers?," Annals of Tourism Research, Elsevier, vol. 88(C).
    11. Zhong, Lina & Verma, Rohit & Wei, Wenqi & Morrsion, Alastair M. & Yang, Liyu, 2022. "Multi-stakeholder perspectives on the impacts of service robots in urban hotel rooms," Technology in Society, Elsevier, vol. 68(C).
    12. Chuah, Stephanie Hui-Wen & Yu, Joanne, 2021. "The future of service: The power of emotion in human-robot interaction," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    13. Jinkyung Jenny Kim & Myong Jae Lee & Heesup Han, 2020. "Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth," IJERPH, MDPI, vol. 17(20), pages 1-18, October.
    14. Webster, Craig & Ivanov, Stanislav, 2021. "Tourists’ perceptions of robots in passenger transport," Technology in Society, Elsevier, vol. 67(C).

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