IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v63y2020ics0160791x20308290.html
   My bibliography  Save this article

Service robots in the hospitality industry: The case of Henn-na hotel, Japan

Author

Listed:
  • Reis, João
  • Melão, Nuno
  • Salvadorinho, Juliana
  • Soares, Bárbara
  • Rosete, Ana

Abstract

Services are changing at an impressive pace boosted by the technological advances felt in Robotics, Big Data, and Artificial Intelligence (AI) that have uncovered new research opportunities. Our objective is to contribute to the literature by exploring the pros and cons of the use of service robots in the hospitality industry and to practice, by presenting the architectural and technological characteristics of a fully automated plant based on a relevant case. To achieve such goal, this article uses a systematic literature review to assess the state-of-the-art, characterize the unit of analysis, and find new avenues for further research. The results indicate that, in high customer contact settings, service robots tend to outperform humans when performing standardized tasks, because of their mechanical and analytical nature. Evidence also shows that, in some cases, service robots have not yet achieved the desired technological maturity to proficiently replace humans. In other words, the technology is not quite there yet, but this does not contradict the fact that new robot technologies, enabled by AI, will be able to replace the employees’ empathetic intelligence. In practical terms, organizations are facing challenges where they have to decide whether service robots are capable of completely replacing human labor or if they should rather invest in balanced options, such as human-robot systems, that seem to be a much more rational choice today.

Suggested Citation

  • Reis, João & Melão, Nuno & Salvadorinho, Juliana & Soares, Bárbara & Rosete, Ana, 2020. "Service robots in the hospitality industry: The case of Henn-na hotel, Japan," Technology in Society, Elsevier, vol. 63(C).
  • Handle: RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x20308290
    DOI: 10.1016/j.techsoc.2020.101423
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X20308290
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.techsoc.2020.101423?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Reis, João & Amorim, Marlene & Melão, Nuno, 2019. "Multichannel service failure and recovery in a O2O era: A qualitative multi-method research in the banking services industry," International Journal of Production Economics, Elsevier, vol. 215(C), pages 24-33.
    2. Jarrahi, Mohammad Hossein, 2018. "Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making," Business Horizons, Elsevier, vol. 61(4), pages 577-586.
    3. Tavakoli, Rokhshad & Mura, Paolo, 2018. "Netnography in tourism – Beyond Web 2.0," Annals of Tourism Research, Elsevier, vol. 73(C), pages 190-192.
    4. Daniel Gartner & Rainer Kolisch & Daniel B. Neill & Rema Padman, 2015. "Machine Learning Approaches for Early DRG Classification and Resource Allocation," INFORMS Journal on Computing, INFORMS, vol. 27(4), pages 718-734, November.
    5. Ivanov, Stanislav & Webster, Craig & Garenko, Aleksandra, 2018. "Young Russian adults' attitudes towards the potential use of robots in hotels," Technology in Society, Elsevier, vol. 55(C), pages 24-32.
    6. Daniel Belanche & Luis V. Casaló & Carlos Flavián & Jeroen Schepers, 2020. "Service robot implementation: a theoretical framework and research agenda," The Service Industries Journal, Taylor & Francis Journals, vol. 40(3-4), pages 203-225, March.
    7. Tussyadiah, Iis, 2020. "A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
    8. Roland T. Rust & Ming-Hui Huang, 2014. "The Service Revolution and the Transformation of Marketing Science," Marketing Science, INFORMS, vol. 33(2), pages 206-221, March.
    9. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Coudounaris, Dafnis N., 2010. "Five decades of business research into exporting: A bibliographic analysis," Journal of International Management, Elsevier, vol. 16(1), pages 78-91, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Steins, Mark & Becker, Marc & Odekerken-Schröder, Gaby & Mathmann, Frank & Mahr, Dominik & Russell-Bennett, Rebekah, 2024. "Do we think and feel Alike? field evidence on developing a shared reality when dealing with service robots," Journal of Business Research, Elsevier, vol. 180(C).
    2. Taekyung Kim & Hwirim Jo & Yerin Yhee & Chulmo Koo, 2022. "Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 259-275, March.
    3. Brondi, Sonia & Pivetti, Monica & Di Battista, Silvia & Sarrica, Mauro, 2021. "What do we expect from robots? Social representations, attitudes and evaluations of robots in daily life," Technology in Society, Elsevier, vol. 66(C).
    4. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    5. Ayyildiz, Ahu Yazici & Baykal, Muhammed & Koc, Erdogan, 2022. "Attitudes of hotel customers towards the use of service robots in hospitality service encounters," Technology in Society, Elsevier, vol. 70(C).
    6. Vishwakarma, Laxmi Pandit & Singh, Rajesh Kr & Mishra, Ruchi & Demirkol, Denizhan & Daim, Tugrul, 2024. "The adoption of social robots in service operations: A comprehensive review," Technology in Society, Elsevier, vol. 76(C).
    7. Ayse Begum Ersoy & Ziqi Cui, 2021. "Service Robots Usage in Marketing Hospitality in China," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 10(2), pages 1-13, October.
    8. Subhodeep Mukherjee & Manish Mohan Baral & Chittipaka Venkataiah & Surya Kant Pal & Ramji Nagariya, 2021. "Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(4), pages 445-460, December.
    9. Stanislav Ivanov & Craig Webster & Faruk Seyitoğlu, 2023. "Humans and/or robots? Tourists’ preferences towards the humans–robots mix in the service delivery system," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 195-231, March.
    10. Xing, Xinyu & Song, Mengmeng & Duan, Yucong & Mou, Jian, 2022. "Effects of different service failure types and recovery strategies on the consumer response mechanism of chatbots," Technology in Society, Elsevier, vol. 70(C).
    11. Yao, Qi & Hu, Chao & Zhou, Wenkai, 2024. "The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    12. Liu, Yun & Wang, Xingyuan & Wang, Shuyang, 2022. "Research on service robot adoption under different service scenarios," Technology in Society, Elsevier, vol. 68(C).
    13. Aymerich-Franch, Laura & Ferrer, Iliana, 2022. "Liaison, safeguard, and well-being: Analyzing the role of social robots during the COVID-19 pandemic," Technology in Society, Elsevier, vol. 70(C).
    14. Seyitoğlu, Faruk & Ivanov, Stanislav & Atsız, Ozan & Çifçi, İbrahim, 2021. "Robots as restaurant employees - A double-barrelled detective story," Technology in Society, Elsevier, vol. 67(C).
    15. Söderlund, Magnus, 2023. "Service robot verbalization in service processes with moral implications and its impact on satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    16. Fosch-Villaronga, Eduard & Calleja, Carlos José & Drukarch, Hadassah & Torricelli, Diego, 2023. "How can ISO 13482:2014 account for the ethical and social considerations of robotic exoskeletons?," Technology in Society, Elsevier, vol. 75(C).
    17. Zhong, Lina & Verma, Rohit & Wei, Wenqi & Morrsion, Alastair M. & Yang, Liyu, 2022. "Multi-stakeholder perspectives on the impacts of service robots in urban hotel rooms," Technology in Society, Elsevier, vol. 68(C).
    18. Ding, Bin & Li, Yameng & Miah, Shah & Liu, Wei, 2024. "Customer acceptance of frontline social robots—Human-robot interaction as boundary condition," Technological Forecasting and Social Change, Elsevier, vol. 199(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ivanov, Stanislav & Webster, Craig, 2024. "Automated decision-making: Hoteliers’ perceptions," Technology in Society, Elsevier, vol. 76(C).
    2. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
    3. Zhong, Lina & Verma, Rohit & Wei, Wenqi & Morrsion, Alastair M. & Yang, Liyu, 2022. "Multi-stakeholder perspectives on the impacts of service robots in urban hotel rooms," Technology in Society, Elsevier, vol. 68(C).
    4. Yao, Qi & Hu, Chao & Zhou, Wenkai, 2024. "The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    5. Gyutae Lee & Yunsik Kim, 2022. "Effects of Resistance Barriers to Service Robots on Alternative Attractiveness and Intention to Use," SAGE Open, , vol. 12(2), pages 21582440221, May.
    6. Francesc Fusté-Forné & Tazim Jamal, 2021. "Co-Creating New Directions for Service Robots in Hospitality and Tourism," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-19, January.
    7. Yangyang Cui & Jia Zhu & Zhili Duan & Zhenhua Liao & Song Wang & Weiqiang Liu, 2022. "Artificial Intelligence in Spinal Imaging: Current Status and Future Directions," IJERPH, MDPI, vol. 19(18), pages 1-21, September.
    8. Robinson, Stacey & Orsingher, Chiara & Alkire, Linda & De Keyser, Arne & Giebelhausen, Michael & Papamichail, K. Nadia & Shams, Poja & Temerak, Mohamed Sobhy, 2020. "Frontline encounters of the AI kind: An evolved service encounter framework," Journal of Business Research, Elsevier, vol. 116(C), pages 366-376.
    9. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021. "The evolving role of artificial intelligence in marketing: A review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 187-203.
    10. Akter, Shahriar & Hossain, Md Afnan & Sajib, Shahriar & Sultana, Saida & Rahman, Mahfuzur & Vrontis, Demetris & McCarthy, Grace, 2023. "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, Elsevier, vol. 125(C).
    11. Sandra Maria Correia Loureiro & Ricardo Godinho Bilro & Diogo Neto, 2023. "Working with AI: can stress bring happiness?," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 233-255, March.
    12. Liu, Xiaohui & He, Xiaoyu & Wang, Mengmeng & Shen, Huizhang, 2022. "What influences patients' continuance intention to use AI-powered service robots at hospitals? The role of individual characteristics," Technology in Society, Elsevier, vol. 70(C).
    13. Shengliang Zhang & Chaoying Huang & Xiaodong Li & Ai Ren, 2022. "Understanding Impacts of Service Robots with the Revised Gap Model," Sustainability, MDPI, vol. 14(5), pages 1-23, February.
    14. Ayyildiz, Ahu Yazici & Baykal, Muhammed & Koc, Erdogan, 2022. "Attitudes of hotel customers towards the use of service robots in hospitality service encounters," Technology in Society, Elsevier, vol. 70(C).
    15. Stanislav Ivanov & Faruk Seyitoğlu & Martina Markova, 2020. "Hotel managers’ perceptions towards the use of robots: a mixed-methods approach," Information Technology & Tourism, Springer, vol. 22(4), pages 505-535, December.
    16. Liu, Yun & Wang, Xingyuan & Wang, Shuyang, 2022. "Research on service robot adoption under different service scenarios," Technology in Society, Elsevier, vol. 68(C).
    17. Mehmood, Khalid & Kautish, Pradeep & Shah, Tejas R., 2024. "Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    18. Wan, Lisa C. & Chan, Elisa K. & Luo, Xiaoyan, 2021. "ROBOTS COME to RESCUE: How to reduce perceived risk of infectious disease in Covid19-stricken consumers?," Annals of Tourism Research, Elsevier, vol. 88(C).
    19. Borghi, Matteo & Mariani, Marcello M., 2022. "The role of emotions in the consumer meaning-making of interactions with social robots," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    20. Huang, Ming-Hui & Rust, Roland T., 2022. "A Framework for Collaborative Artificial Intelligence in Marketing," Journal of Retailing, Elsevier, vol. 98(2), pages 209-223.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x20308290. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.