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Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth

Author

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  • Jinkyung Jenny Kim

    (School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea)

  • Myong Jae Lee

    (The Collins College of Hospitality Management, California State Polytechnic University, Pomona, CA 91768, USA)

  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

Abstract

Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers’ perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers of technology readiness (optimism and innovativeness) as critical moderators. Our analysis results confirmed that the perceived performance of a smart hotel is essential in generating individuals’ favorable attitudes and positive word-of-mouth intentions. The moderating roles of optimism and innovativeness were also found in the link between perceived performance and attitude. Theoretical value and managerial contributions were discussed through unpinning the structural relationships among study variables in the smart hotel context.

Suggested Citation

  • Jinkyung Jenny Kim & Myong Jae Lee & Heesup Han, 2020. "Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth," IJERPH, MDPI, vol. 17(20), pages 1-18, October.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:20:p:7455-:d:427361
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    References listed on IDEAS

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    Cited by:

    1. Maria Nikopoulou & Panos Kourouthanassis & Giota Chasapi & Adamantia Pateli & Naoum Mylonas, 2023. "Determinants of Digital Transformation in the Hospitality Industry: Technological, Organizational, and Environmental Drivers," Sustainability, MDPI, vol. 15(3), pages 1-20, February.
    2. Bo-Hyun Seong & Youngseok Choi & Hyojin Kim, 2021. "Influential Factors for Sustainable Intention to Visit a National Park during COVID-19: The Extended Theory of Planned Behavior with Perception of Risk and Coping Behavior," IJERPH, MDPI, vol. 18(24), pages 1-17, December.

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