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What do we expect from robots? Social representations, attitudes and evaluations of robots in daily life

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  • Brondi, Sonia
  • Pivetti, Monica
  • Di Battista, Silvia
  • Sarrica, Mauro

Abstract

To foresee the potential acceptance, rejection and adaptation of robots in societies, it is necessary to overcome deterministic and linear assumptions and explore the plurality of meanings that shape our relationships with these emerging technologies. With this goal in mind, this study investigates the social representation of robots and its interconnection with attitudes and images, in a convenience sample of young adults in Italy (N = 422). Participants were asked to complete a self-report questionnaire consisting of a free-association task to the word stimulus “robot”, the Robot Attitude Scale, the acceptance of robots in different domains of life and a measure of mind perceptions of robots. The social representation of robots was articulated around three key semantic dimensions opposing: (1) ‘distant/detached’ vs ‘close/integrated’ views; (2) ‘ideal’ vs ‘material’ aspects; (3) assimilation with ‘ICTs’ vs with electric and mechanic ‘devices.’ These three dichotomies defined different positions connected with general attitudes, domain-specific evaluations of robots, and their level of perceived proximity with human beings. In particular, the view of robots as more concrete and integrated objects was related to positive attitudes and acceptance across all considered domains (i.e. Dull/Dirty, Education/Care and Health/Emergency dimensions). In contrast, more distant views were related to negative attitudes. Our study provides insights into how diverse positions could favour or hinder the introduction of robots in different spheres of everyday life.

Suggested Citation

  • Brondi, Sonia & Pivetti, Monica & Di Battista, Silvia & Sarrica, Mauro, 2021. "What do we expect from robots? Social representations, attitudes and evaluations of robots in daily life," Technology in Society, Elsevier, vol. 66(C).
    • Handle: RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x2100138x
    DOI: 10.1016/j.techsoc.2021.101663
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    4. Nam, Jinyoung & Kim, Junghwan & Jung, Yoonhyuk, 2023. "Understandings of the AI business ecosystem in South Korea: AI startups' perspective," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 278005, International Telecommunications Society (ITS).
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