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Sharing economy platforms: creating shared value at a business ecosystem level

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  • Rong, Ke
  • Li, Boyi
  • Peng, Wan
  • Zhou, Di
  • Shi, Xinwei

Abstract

Sharing Economy Platforms (SEPs) are, in general, easily challenged by social ethics and culture, and are vulnerable to social and institutional uncertainties. Drawing from the Creating Shared Value (CSV) concept (Porter and Kramer, 2011), this article investigates whether CSV activities assist SEPs in retaining sustainable innovation at a business ecosystem level. Based on the Polanyian embeddedness framework, we specifically examine how SEPs’ CSV co-evolves and aligns with virtue ethics and local culture across three growth stages: Community stage, Scaling-up stage, and Legitimation stage. Data for this research were collected from multiple case studies from two major sectors: the bike-sharing platform sector and the ride-sharing platform sector. Our findings indicate that SEPs should co-create shared values by embedding virtue ethics and local culture into their work with key ecosystem partners in order to preserve sustainable innovation. The research contributes to an evolving understanding of CSV activities in the sharing economy literature on SEPs, as well as proposing some practical implications for industrial practitioners and policymakers.

Suggested Citation

  • Rong, Ke & Li, Boyi & Peng, Wan & Zhou, Di & Shi, Xinwei, 2021. "Sharing economy platforms: creating shared value at a business ecosystem level," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    • Handle: RePEc:eee:tefoso:v:169:y:2021:i:c:s0040162521002365
    DOI: 10.1016/j.techfore.2021.120804
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    2. Chen, Xiaoying & Cui, Miao, 2022. "Understanding platform transformation from internal to external: A resource orchestration perspective," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    3. Ming-Kuen Chen & Shih-Wei Wu & Ya-Ping Huang & Feng-Ju Chang, 2022. "The Key Success Factors for the Operation of SME Cluster Business Ecosystem," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    4. Jason Soria & Shelly Etzioni & Yoram Shiftan & Amanda Stathopoulos & Eran Ben-Elia, 2022. "Microtransit adoption in the wake of the COVID-19 pandemic: evidence from a choice experiment with transit and car commuters," Papers 2204.01974, arXiv.org.
    5. Sun, Shouheng & Wang, Zhenqin & Wang, Weicai, 2023. "The impact of regulatory policy on the growth of ride-hailing platform: System dynamics perspective," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 632(P2).
    6. Leyla Gamidullaeva & Tatyana Tolstykh & Andrey Bystrov & Alexey Radaykin & Nadezhda Shmeleva, 2021. "Cross-Sectoral Digital Platform as a Tool for Innovation Ecosystem Development," Sustainability, MDPI, vol. 13(21), pages 1-24, October.

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