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Managing the innovation legitimacy of the sharing economy

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  • Jiyoung Hwang

    (The University of North Carolina at Greensboro)

Abstract

Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this research evaluates the legitimacy and corporate social responsibility (CSR) of sharing economy. The current stance of sharing economy’s legitimacy is discussed regarding regulations; legal, tax, and labor issues; politics and lobbying behaviors; social inequality; and societal and economic impact, along with its core concept, sharing. This paper further delineates how CSR and CSR communication can help sharing economy firms manage the challenged legitimacy. As one of the first research attempts, the current paper sheds lights on the dark side of sharing economy and the value of CSR to resolve some concerns about its legitimacy.

Suggested Citation

  • Jiyoung Hwang, 2019. "Managing the innovation legitimacy of the sharing economy," International Journal of Quality Innovation, Springer, vol. 5(1), pages 1-21, December.
    • Handle: RePEc:spr:ijoqin:v:5:y:2019:i:1:d:10.1186_s40887-018-0026-0
    DOI: 10.1186/s40887-018-0026-0
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    Cited by:

    1. Carlos Ferreira & Alessandro Merendino & Maureen Meadows, 2023. "Disruption and Legitimacy: Big Data in Society," Information Systems Frontiers, Springer, vol. 25(3), pages 1081-1100, June.
    2. Rong, Ke & Li, Boyi & Peng, Wan & Zhou, Di & Shi, Xinwei, 2021. "Sharing economy platforms: creating shared value at a business ecosystem level," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    3. Shiu-Li Huang & Ming-Yen Kuo, 2020. "Critical success factors in the sharing economy: a customer perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 14(4), pages 553-576, December.

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