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Isomorphism in NCAA Athletic Departments: The Use of Competing Theories and Advancement of Theory

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  • Cunningham, George B.
  • Ashley, Frank B.

Abstract

In a study of managerial duties performed by Canadian intercollegiate athletic directors, Danylchuk and Chelladurai(1999) noted the presence of isomorphic tendencies, or the process that forces organisations within a population to resemble one another. The purpose of this study is to expand those findings and investigate the presence of isomorphism in National Collegiate Athletic Association athletic programs. To achieve this end, we incorporated competing theories (population ecology, institutionalism, and strategic choice) while analysing the perceptions of athletic directors and their assistants regarding the importance and delegation of managerial activities. Results of the study lent substantial support for the strategic choice perspective as structural variation was present between athletic departments of similar success, thus indicating that the environment in which athletic departments operate is not as deterministic as once thought. Implications of the findings and future directions are discussed.

Suggested Citation

  • Cunningham, George B. & Ashley, Frank B., 2001. "Isomorphism in NCAA Athletic Departments: The Use of Competing Theories and Advancement of Theory," Sport Management Review, Elsevier, vol. 4(1), pages 47-63, May.
    • Handle: RePEc:eee:spomar:v:4:y:2001:i:1:p:47-63
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    1. Jeffrey S. Conant & Michael P. Mokwa & P. Rajan Varadarajan, 1990. "Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study," Strategic Management Journal, Wiley Blackwell, vol. 11(5), pages 365-383, September.
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    1. Svensson, Per G., 2017. "Organizational hybridity: A conceptualization of how sport for development and peace organizations respond to divergent institutional demands," Sport Management Review, Elsevier, vol. 20(5), pages 443-454.
    2. Washington, Marvin & Patterson, Karen D.W., 2011. "Hostile takeover or joint venture: Connections between institutional theory and sport management research," Sport Management Review, Elsevier, vol. 14(1), pages 1-12, February.
    3. Toohey, Kristine & Beaton, Anthony, 2017. "International cross-sector social partnerships between sport and governments: The World Anti-Doping Agency," Sport Management Review, Elsevier, vol. 20(5), pages 483-496.
    4. Nite, Calvin, 2017. "Message framing as institutional maintenance: The National Collegiate Athletic Association’s institutional work of addressing legitimate threats," Sport Management Review, Elsevier, vol. 20(4), pages 338-351.

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