Dress for fit: An exploration of female activewear consumption
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DOI: 10.1016/j.smr.2017.09.001
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Cited by:
- Sveinson, Katherine & Hoeber, Larena & Toffoletti, Kim, 2019. "“If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing," Sport Management Review, Elsevier, vol. 22(5), pages 736-747.
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Keywords
Activewear; Female; Brand association; Marketing;All these keywords.
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