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Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)

Author

Listed:
  • T Bouzdine-Chameeva

    (Bordeaux Management School (BEM))

  • Alain Ferrand

    (UP - Université de Poitiers = University of Poitiers)

  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

Abstract

No abstract is available for this item.

Suggested Citation

  • T Bouzdine-Chameeva & Alain Ferrand & Pierre Valette-Florence, 2015. "Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)," Post-Print halshs-01374054, HAL.
    • Handle: RePEc:hal:journl:halshs-01374054
    DOI: 10.1016/j.smr.2014.11.002
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    Cited by:

    1. Zhou, Xiaochen & Hanlon, Clare & Robertson, Jonathan & Spaaij, Ramon & Westerbeek, Hans & Hossack, Allison & Funk, Daniel C., 2018. "Dress for fit: An exploration of female activewear consumption," Sport Management Review, Elsevier, vol. 21(4), pages 403-415.
    2. Moital, Miguel & Bain, Amy & Thomas, Harriet, 2019. "Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events," Sport Management Review, Elsevier, vol. 22(5), pages 652-666.

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