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A call for more mixed methods in sport management research

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  • Andy Rudd
  • R. Burke Johnson

Abstract

Despite the popularity and strong advocacy for combining quantitative and qualitative methods, few mixed methods approaches are found in the sport management research. As a result, this article examines the frequency with which mixed methods research has been used in recent sport management research, and demonstrates ways in which mixed methods can help improve the validity of research findings in sport management related topics. Because research in sport management often is concerned with causal questions, this article provides mixed methods designs for improving causal inference. Examples are provided from three areas of sport management research, including marketing, organizational behavior, and finance. The designs that are provided are based on the mixed methods design dimensions of time order and priority of quantitative and qualitative data.

Suggested Citation

  • Andy Rudd & R. Burke Johnson, 2010. "A call for more mixed methods in sport management research," Sport Management Review, Taylor & Francis Journals, vol. 13(1), pages 14-24, January.
    • Handle: RePEc:taf:rsmrxx:v:13:y:2010:i:1:p:14-24
    DOI: 10.1016/j.smr.2009.06.004
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    Cited by:

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    8. Zhou, Xiaochen & Hanlon, Clare & Robertson, Jonathan & Spaaij, Ramon & Westerbeek, Hans & Hossack, Allison & Funk, Daniel C., 2018. "Dress for fit: An exploration of female activewear consumption," Sport Management Review, Elsevier, vol. 21(4), pages 403-415.
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    10. Cordery, Carolyn J. & Sim, Dalice & Baskerville, Rachel F., 2013. "Three models, one goal: Assessing financial vulnerability in New Zealand amateur sports clubs," Sport Management Review, Elsevier, vol. 16(2), pages 186-199.
    11. Saunders, Mark N.K. & Bezzina, Frank, 2015. "Reflections on conceptions of research methodology among management academics," European Management Journal, Elsevier, vol. 33(5), pages 297-304.
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    14. Rakhi Das & Gopa Samanta, 2023. "Impact of floods and river-bank erosion on the riverine people in Manikchak Block of Malda District, West Bengal," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(11), pages 13595-13617, November.

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