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Understanding consumer perceived value of casual sportswear: An empirical study

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  • Chi, Ting
  • Kilduff, Peter P.D.

Abstract

Value creation is the key for business to achieve a long-term success. Using a consumer perceived value (CPV) model consisting of four constructs—price value, quality value, social value, and emotional value, this study empirically assessed the CPV of casual sportswear in the U.S. market. Based on the primary data gathered by a nationwide survey, through exploratory and confirmatory factor analyses, the model was proven valid and the four constructs accounted for the most variance of CPV. Compared to social and emotional values, price showed the most influential impact on the overall CPV, while quality was also perceived as very important.

Suggested Citation

  • Chi, Ting & Kilduff, Peter P.D., 2011. "Understanding consumer perceived value of casual sportswear: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 422-429.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:5:p:422-429
    DOI: 10.1016/j.jretconser.2011.06.004
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    15. Zhou, Xiaochen & Hanlon, Clare & Robertson, Jonathan & Spaaij, Ramon & Westerbeek, Hans & Hossack, Allison & Funk, Daniel C., 2018. "Dress for fit: An exploration of female activewear consumption," Sport Management Review, Elsevier, vol. 21(4), pages 403-415.
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    20. Ting Chi & Jenisha Gerard & Alison Dephillips & Hang Liu & Jing Sun, 2019. "Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
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