Measuring the impact of ‘leadership, context, the nature of the event and induced event experience’ on brand creation for the Sevens Wellington Rugby Tournament
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- Masayuki Yoshida & Jeffrey D. James, 2011. "Service quality at sporting events: Is aesthetic quality a missing dimension?," Sport Management Review, Taylor & Francis Journals, vol. 14(1), pages 13-24, January.
- Milena M. Parent & Denise Olver & Benoit Séguin, 2009. "Understanding Leadership in Major Sporting Events: The Case of the 2005 World Aquatics Championships," Sport Management Review, Taylor & Francis Journals, vol. 12(3), pages 167-184, July.
- Milena M. Parent & Line Eskerud & Dag Vidar Hanstad, 2012. "Brand creation in international recurring sports events," Sport Management Review, Taylor & Francis Journals, vol. 15(2), pages 145-159, April.
- Paul Emery, 2010. "Past, present, future major sport event management practice: The practitioner perspective," Sport Management Review, Taylor & Francis Journals, vol. 13(2), pages 158-170, April.
- Michael D. Clemes & Gregory J. Brush & Mark J. Collins, 2011. "Analysing the professional sport experience: A hierarchical approach," Sport Management Review, Taylor & Francis Journals, vol. 14(4), pages 370-388, October.
- Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
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Brand creation; International sports events; Brand identity; Viable Systems Model; Sevens Rugby;All these keywords.
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