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Tendance d'âge subjectif : quelle validité prédictive ?

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  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

A partir des différences conceptuelles entre l'âge chronologique et la tendance d'âge subjectif, l'article compare la validité prédictive de ces deux variables sur l'implication envers la mode vestimentaire. Les résultats montrent que l'écart entre l'âge chronologique et l'âge subjectif augmente au cours du vieillissement. En définitive, la tendance à se percevoir plus jeune se révèle être un meilleur prédicteur que l'âge chronologique chez les seniors. Quant aux femmes de plus de 50 ans, un effet additif des deux types de variables d'âge est mis en évidence. La conclusion suggère des voies de recherche et des implications managériales en termes de segmentation de marché.

Suggested Citation

  • Denis Guiot, 2001. "Tendance d'âge subjectif : quelle validité prédictive ?," Post-Print halshs-00167929, HAL.
    • Handle: RePEc:hal:journl:halshs-00167929
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00167929
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    References listed on IDEAS

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    1. Wilkes, Robert E, 1992. "A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 292-301, September.
    2. Denis Guiot, 2000. "Subjective Age Biases Among Adolescent Girls," Post-Print halshs-00169543, HAL.
    3. Schiffman, Leon G. & Sherman, Elaine, 1991. "Value orientations of new-age elderly: The coming of an ageless market," Journal of Business Research, Elsevier, vol. 22(2), pages 187-194, March.
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    6. Jean Perrien & Jean Roy & Denis Guiot & Etienne Bastin, 1998. "Exploring the Persuasive Effects for a Commercial : The Elderly vs. Young Adults," Post-Print halshs-00170018, HAL.
    7. Bergadaa, Michelle M, 1990. "The Role of Time in the Action of the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 289-302, December.
    8. repec:dau:papers:123456789/3584 is not listed on IDEAS
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    Cited by:

    1. Yamen Koubaa & Rym Srarfi Tabbane & Manel Hamouda, 2017. "Segmentation of the senior market: how do different variable sets discriminate between senior segments?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 99-110, December.
    2. Amatulli, Cesare & Guido, Gianluigi & Nataraajan, Rajan, 2015. "Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations," Journal of Business Research, Elsevier, vol. 68(9), pages 1945-1952.
    3. Eloïse Sengès & Denis Guiot & Ziad Malas, 2014. "Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans," Post-Print hal-01649766, HAL.
    4. repec:dau:papers:123456789/12959 is not listed on IDEAS

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