IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v22y2019i5p736-747.html
   My bibliography  Save this article

“If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing

Author

Listed:
  • Sveinson, Katherine
  • Hoeber, Larena
  • Toffoletti, Kim

Abstract

Given the growth in the female sport fan base of North American major league sports and the development and expansion of women’s team-related apparel, the purpose of this study was to examine women sport fans’ perceptions of team apparel. The authors collected data through in-depth interviews with 16 Canadian women who self-identified as fans of professional sport teams. They perceived a lack of options in team apparel, despite the development of women’s clothing lines. Analysis of the aesthetics, symbolism, and instrumentality of team apparel using a third-wave feminist approach provides socio-cultural explanations for women fans’ dissatisfaction with existing offerings. This approach advances understandings of the social circumstances shaping women’s sport experiences as fans and the impact of gender on consumer engagement. Results suggest that sport teams need to recognize the diversity of women’s gender identities and expressions and provide a wider range of clothing that demonstrate their status as authentic fans.

Suggested Citation

  • Sveinson, Katherine & Hoeber, Larena & Toffoletti, Kim, 2019. "“If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing," Sport Management Review, Elsevier, vol. 22(5), pages 736-747.
    • Handle: RePEc:eee:spomar:v:22:y:2019:i:5:p:736-747
    DOI: 10.1016/j.smr.2018.12.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352318302286
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2018.12.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xiaochen Zhou & Clare Hanlon & Jonathan Robertson & Ramon Spaaij & Hans Westerbeek & Allison Hossack & Daniel C. Funk, 2018. "Dress for fit: An exploration of female activewear consumption," Sport Management Review, Taylor & Francis Journals, vol. 21(4), pages 430-415, October.
    2. Zhou, Xiaochen & Hanlon, Clare & Robertson, Jonathan & Spaaij, Ramon & Westerbeek, Hans & Hossack, Allison & Funk, Daniel C., 2018. "Dress for fit: An exploration of female activewear consumption," Sport Management Review, Elsevier, vol. 21(4), pages 403-415.
    3. Thompson, Craig J & Haytko, Diana L, 1997. "Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 15-42, June.
    4. Larena Hoeber & Shannon Kerwin, 2013. "Exploring the experiences of female sport fans: A collaborative self-ethnography," Sport Management Review, Taylor & Francis Journals, vol. 16(3), pages 326-336, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dietrich, Daniel, 2018. "Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 66-72.
    2. Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
    3. Tainsky, Scott & Kerwin, Shannon & Xu, Jie & Zhou, Yilun, 2014. "Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts," Sport Management Review, Elsevier, vol. 17(2), pages 190-204.
    4. Jebarajakirthy, Charles & Das, Manish, 2021. "Uniqueness and luxury: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    5. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
    6. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    7. Moorlock, Emily & Dekel-Dachs, Ofer & Stokes, Peter & Larsen, Gretchen, 2023. "Constructing Consumer-Masstige brand relationships in a volatile social reality," Journal of Business Research, Elsevier, vol. 155(PA).
    8. Christian Hildebrand & Gerald Häubl & Andreas Herrmann & Jan R. Landwehr, 2013. "When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products," Information Systems Research, INFORMS, vol. 24(1), pages 14-29, March.
    9. Abigail B. Schneider & Sunaina Chugani & Tavleen Kaur & Jason Stornelli & Michael G. Luchs & Marat Bakpayev & Tessa Garcia‐Collart & Bridget Leonard & Lydia Ottlewski & Laura Pricer, 2022. "The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1127-1147, September.
    10. Nikolaus Franke & Martin Schreier, 2008. "Product uniqueness as a driver of customer utility in mass customization," Marketing Letters, Springer, vol. 19(2), pages 93-107, June.
    11. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    12. Lertwannawit, Aurathai & Mandhachitara, Rujirutana, 2012. "Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men," Journal of Business Research, Elsevier, vol. 65(10), pages 1408-1416.
    13. Millan, Elena & Reynolds, Jonathan, 2014. "Self-construals, symbolic and hedonic preferences, and actual purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 550-560.
    14. Inès, Gicquel & Herbert, Castéran, 2016. "Linking usage and shopping: How value experiences can distinguish consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 165-174.
    15. Nistor Laura & Bálint Gyöngyvér, 2022. "Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the Szeklerland Region of Romania," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 49-76, September.
    16. Clinton Amos & Nancy Spears & Iryna Pentina, 2016. "Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 224-259, March.
    17. André Le Roux & Thomas Stenger & Marinette Thebault, 2015. "Les digital natives sont-ils des consommateurs plus « résistants » ?," Post-Print halshs-02533935, HAL.
    18. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    19. Sarah C. Grace, 2021. "The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 70-80, June.
    20. Nuttavuthisit, Krittinee, 2014. "How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 432-437.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:22:y:2019:i:5:p:736-747. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.