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Marketing/R&D integration in the pharmaceutical industry

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  • Becker, Markus C.
  • Lillemark, Morten

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  • Becker, Markus C. & Lillemark, Morten, 2006. "Marketing/R&D integration in the pharmaceutical industry," Research Policy, Elsevier, vol. 35(1), pages 105-120, February.
    • Handle: RePEc:eee:respol:v:35:y:2006:i:1:p:105-120
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    References listed on IDEAS

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    1. Cooper, Robert G., 1990. "Stage-gate systems: A new tool for managing new products," Business Horizons, Elsevier, vol. 33(3), pages 44-54.
    2. Unknown, 1958. "Conference Organisation and Arrangements-A Review," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 13(4), pages 1-7.
    3. Chiesa, Vittorio, 1996. "Separating research from development: Evidence from the pharmaceutical industry," European Management Journal, Elsevier, vol. 14(6), pages 638-647, December.
    4. Nightingale, Paul, 1998. "A cognitive model of innovation," Research Policy, Elsevier, vol. 27(7), pages 689-709, November.
    5. Bottazzi, Giulio & Dosi, Giovanni & Lippi, Marco & Pammolli, Fabio & Riccaboni, Massimo, 2001. "Innovation and corporate growth in the evolution of the drug industry," International Journal of Industrial Organization, Elsevier, vol. 19(7), pages 1161-1187, July.
    6. Leenders, M.A.A.M. & Wierenga, B., 2002. "How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope," ERIM Report Series Research in Management ERS-2002-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    7. Pavitt, Keith, 1998. "Technologies, Products and Organization in the Innovating Firm: What Adam Smith Tells Us and Joseph Schumpeter Doesn't," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 7(3), pages 433-452, September.
    8. Becker, Markus C. & Knudsen, Thorbjorn, 2005. "The role of routines in reducing pervasive uncertainty," Journal of Business Research, Elsevier, vol. 58(6), pages 746-757, June.
    9. Thomke, Stefan & von Hippel, Eric & Franke, Roland, 1998. "Modes of experimentation: an innovation process--and competitive--variable," Research Policy, Elsevier, vol. 27(3), pages 315-332, July.
    10. Julia Porter Liebeskind & Amalya Lumerman Oliver & Lynne Zucker & Marilynn Brewer, 1996. "Social networks, Learning, and Flexibility: Sourcing Scientific Knowledge in New Biotechnology Firms," Organization Science, INFORMS, vol. 7(4), pages 428-443, August.
    11. Markus C. Becker & Thorbjørn Knudsen, 2005. "The role of routines in reducing pervasive uncertainty," Post-Print hal-00279163, HAL.
    12. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    13. Mary E. Zellmer-Bruhn, 2003. "Interruptive Events and Team Knowledge Acquisition," Management Science, INFORMS, vol. 49(4), pages 514-528, April.
    14. Achilladelis, Basil & Antonakis, Nicholas, 2001. "The dynamics of technological innovation: the case of the pharmaceutical industry," Research Policy, Elsevier, vol. 30(4), pages 535-588, April.
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    Cited by:

    1. Abraham Garcia, 2011. "The relevance of marketing in the success of innovations," JRC Working Papers on Corporate R&D and Innovation 2011-09, Joint Research Centre.
    2. Seip, Marcel & Castaldi, Carolina & Flikkema, Meindert & De Man, Ard-Pieter, 2018. "The timing of trademark application in innovation processes," Technovation, Elsevier, vol. 72, pages 34-45.
    3. Cuijpers, Maarten & Guenter, Hannes & Hussinger, Katrin, 2011. "Costs and benefits of inter-departmental innovation collaboration," Research Policy, Elsevier, vol. 40(4), pages 565-575, May.
    4. Song, Sangyoung & Lee, Jongkuk, 2023. "Licensing early-versus late-stage technologies: The licensee perspective," Technology in Society, Elsevier, vol. 72(C).
    5. Vaida Zemlickienė & Indrė Lapinskaitė & Zenonas Turskis, 2022. "Internal Communication in R&D: Decision-Making Methods Based on Expert Approaches," Sustainability, MDPI, vol. 14(19), pages 1-13, September.
    6. Zacharias, Nicolas A. & Nijssen, Edwin J. & Stock, Ruth Maria, 2016. "Effective configurations of value creation and capture capabilities: Extending Treacy and Wiersema's value disciplines," Journal of Business Research, Elsevier, vol. 69(10), pages 4121-4131.

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