The relevance of marketing in the success of innovations
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Cited by:
- Sandro Montresor & Antonio Vezzani, 2016.
"Intangible investments and innovation propensity: Evidence from the Innobarometer 2013,"
Industry and Innovation, Taylor & Francis Journals, vol. 23(4), pages 331-352, May.
- Sandro Montresor & Antonio Vezzani, 2014. "Intangible investments and innovation propensity. Evidence from the Innobarometer 2013," JRC Working Papers on Corporate R&D and Innovation 2014-03, Joint Research Centre.
- Daria Ciriaci & Fernando Hervas Soriano, 2012. "Bridging ideas with markets. The impact of training, marketing and design on innovation," JRC Research Reports JRC75493, Joint Research Centre.
- Stephane Lhuillery, 2014. "Marketing and persistent innovation success," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(5-6), pages 517-543, September.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-INO-2012-05-29 (Innovation)
- NEP-KNM-2012-05-29 (Knowledge Management and Knowledge Economy)
- NEP-MKT-2012-05-29 (Marketing)
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