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The timing of trademark application in innovation processes

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  • Seip, Marcel
  • Castaldi, Carolina
  • Flikkema, Meindert
  • De Man, Ard-Pieter

Abstract

An emerging stream of literature is studying the extent to which trademarks can be used to measure innovation. The picture of the usefulness of trademarks for innovation studies, however, is far from complete. Starting with cues from the patent literature, this paper studies the relationship between the timing of trademark applications and innovation. The trademark literature provides competing predictions on whether companies apply for trademarks early or late in the innovation process. Using a large sample of trademarks referring to innovation, we undertake a first empirical test of these predictions. Our findings suggest that in many instances reality is not as clear cut as the predictions suggest. However, when trademark data is combined with data on firm age, sector and size it is possible to predict whether a trademark refers to early or late-stage innovation.

Suggested Citation

  • Seip, Marcel & Castaldi, Carolina & Flikkema, Meindert & De Man, Ard-Pieter, 2018. "The timing of trademark application in innovation processes," Technovation, Elsevier, vol. 72, pages 34-45.
    • Handle: RePEc:eee:techno:v:72-73:y:2018:i::p:34-45
    DOI: 10.1016/j.technovation.2018.02.001
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    Cited by:

    1. Max Nathan & Anna Rosso, 2017. "Innovative events," Development Working Papers 429, Centro Studi Luca d'Agliano, University of Milano, revised 08 Apr 2019.
    2. Xinyu WANG & Wensen WU & Jin ZHANG & Gheorghe HURDUZEU & Teodora Odett BREAZ & Vasile Cosmin NICULA, 2022. "How are industrial sector optimization, mitigation policies and taxes contributing to carbon neutrality? Threshold Evidence from Europe," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(2), pages 187-201, April.
    3. Jörn Block & Christian Fisch & Kenta Ikeuchi & Masatoshi Kato, 2022. "Trademarks as an indicator of regional innovation: evidence from Japanese prefectures," Regional Studies, Taylor & Francis Journals, vol. 56(2), pages 190-209, February.
    4. Xiao, Yangao & Han, Nianchen & Li, Rui & Ran, Huaqing & Zhou, Shihao & Tong, Tony W., 2024. "Trademarks and firm market value: Evidence from new trademark-firm linked data in China," Research Policy, Elsevier, vol. 53(2).
    5. Adnan Khurshid & Abdur Rauf & Sadia Qayyum & Adrian Cantemir Calin & WenQi Duan, 2023. "Green innovation and carbon emissions: the role of carbon pricing and environmental policies in attaining sustainable development targets of carbon mitigation—evidence from Central-Eastern Europe," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8777-8798, August.
    6. Hurmelinna-Laukkanen, Pia & Yang, Jialei, 2022. "Distinguishing between appropriability and appropriation: A systematic review and a renewed conceptual framing," Research Policy, Elsevier, vol. 51(1).
    7. Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
    8. Nathan, Max & Rosso, Anna, 2022. "Innovative events: product launches, innovation and firm performance," Research Policy, Elsevier, vol. 51(1).
    9. Ko, Young Jin & O'Neill, Hugh & Xie, Xuanli, 2021. "Strategic intent as a contingency of the relationship between external knowledge and firm innovation," Technovation, Elsevier, vol. 104(C).
    10. Flikkema, Meindert & Castaldi, Carolina & de Man, Ard-Pieter & Seip, Marcel, 2019. "Trademarks’ relatedness to product and service innovation: A branding strategy approach," Research Policy, Elsevier, vol. 48(6), pages 1340-1353.
    11. Darius Lambrecht & Joern Block & Matthias Neuenkirch & Holger Steinmetz & Tom Willeke, 2023. "The Interdependence of Intellectual Property and Sales in the Manufacturing Industry: Evidence from the Triangle of Patents, Trademarks, and Sales," Research Papers in Economics 2023-10, University of Trier, Department of Economics.
    12. Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).

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    More about this item

    Keywords

    O34; 039; Trademarks; Innovation; Timing; IPR strategy; Start-ups;
    All these keywords.

    JEL classification:

    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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