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Le comportement du consommateur sur un site marchand est-il fondamentalement différent de son comportement en magasin ? Proposition d'un cadre d'appréhension de ses spécificités

Author

Listed:
  • Agnès Helme-Guizon

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Un cadre d'appréhension des spécificités du comportement du consommateur sur un site marchand est proposé. Sa construction, guidée par l'impact de la technologie et notamment de l'interactivité, s'appuie sur la mise en regard des connaissances actuelles sur le comportement du consommateur en ligne avec la littérature classique sur le magasinage (faire des courses ou shopping).

Suggested Citation

  • Agnès Helme-Guizon, 2001. "Le comportement du consommateur sur un site marchand est-il fondamentalement différent de son comportement en magasin ? Proposition d'un cadre d'appréhension de ses spécificités," Post-Print hal-02019028, HAL.
    • Handle: RePEc:hal:journl:hal-02019028
    DOI: 10.1177/076737010101600303
    as

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    Cited by:

    1. Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).

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