Antecedents and consequences of customer flexibility: Establishing the link to firm competitive advantage
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DOI: 10.1016/j.jretconser.2021.102609
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Cited by:
- Liu, Yang & Ouyang, Zhe & He, Mujia, 2022. "Why and when firms respond accommodatively to the product-harm crisis: An institutional perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
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Keywords
Customer flexibility; Supplier flexibility; Intrinsic attributes; Extrinsic attributes; Firm competitive advantage; Resource-based view theory; Reciprocity theory;All these keywords.
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