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Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel

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  • Park, Hyejune
  • Joyner Armstrong, Cosette M.

Abstract

The purpose of this study was to understand the phenomenon of collaborative apparel consumption (CAC) by discovering the consumer motivations for engaging in collaborative consumption and comparing motivations across different modes of CAC. This study focused on the two types of online platforms for CAC that are most relevant to the current apparel industry including online apparel renting and resale sites. Using the grounded theory approach, 38 users of CAC platforms were interviewed. A variety of themes concerning consumer motivations for engaging in CAC emerged from the data. The final eight themes for renting and six themes for resale were categorized into five basic consumer motivations: saving money, saving time, finding desirable product assortment, utility, and no burden of ownership. Specific theoretical and managerial implications are discussed.

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  • Park, Hyejune & Joyner Armstrong, Cosette M., 2019. "Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 42-50.
    • Handle: RePEc:eee:joreco:v:51:y:2019:i:c:p:42-50
    DOI: 10.1016/j.jretconser.2019.05.022
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    4. Ardelet, Caroline & Fleck, Nathalie & Grobert, Julien, 2022. "When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Jain, Geetika & Kamble, Sachin S. & Ndubisi, Nelson Oly & Shrivastava, Archana & Belhadi, Amine & Venkatesh, Mani, 2022. "Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers," Journal of Business Research, Elsevier, vol. 149(C), pages 576-588.
    6. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    7. Ciara Gyde & Lisa S. McNeill, 2021. "Fashion Rental: Smart Business or Ethical Folly?," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
    8. Jain, Ritu & Jain, Kokil & Behl, Abhishek & Pereira, Vijay & Del Giudice, Manlio & Vrontis, Demetris, 2022. "Mainstreaming fashion rental consumption: A systematic and thematic review of literature," Journal of Business Research, Elsevier, vol. 139(C), pages 1525-1539.
    9. Yanwen Ruan & Yingjiao Xu & Hanna Lee, 2022. "Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach," Sustainability, MDPI, vol. 14(12), pages 1-16, June.
    10. Alenka Lena Klopcic & Jana Hojnik & Stefan Bojnec & Drago Papler, 2020. "Global Transition to the Subscription Economy: Literature Review on Business Model Changes in the Media Landscape," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 323-348.
    11. Jun Xu & Yun Zhou & Lei Jiang & Lei Shen, 2022. "Exploring Sustainable Fashion Consumption Behavior in the Post-Pandemic Era: Changes in the Antecedents of Second-Hand Clothing-Sharing in China," Sustainability, MDPI, vol. 14(15), pages 1-20, August.
    12. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    13. Caroline Ardelet & Nathalie Fleck & Julien Grobert, 2022. "When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers," Post-Print hal-04210965, HAL.
    14. Menéndez-Caravaca, Eloísa & Bueno, Salvador & Gallego, M. Dolores, 2021. "Exploring the link between free and open source software and the collaborative economy: A Delphi-based scenario for the year 2025," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    15. Lauren Kim, Naeun & Ellie Jin, Byoungho, 2023. "Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption," Journal of Business Research, Elsevier, vol. 165(C).
    16. Michalak Szymon & Bartkowiak Paweł & Ankiel Magdalena & Olejniczak Tomasz & Stachowiak-Krzyżan Magda, 2022. "Motives for the Usage of Collaborative Fashion Consumption Online Platforms," Marketing of Scientific and Research Organizations, Sciendo, vol. 44(2), pages 41-66, June.
    17. Kumar, Jitender, 2024. "Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm," Journal of Business Research, Elsevier, vol. 175(C).
    18. Baek, Eunsoo & Oh, Ga-Eun (Grace), 2021. "Diverse values of fashion rental service and contamination concern of consumers," Journal of Business Research, Elsevier, vol. 123(C), pages 165-175.

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