Exploring rebound effects in Access-Based services (ABS)

In an effort to gain expanded insights into the dark side of the sharing economy, the current research investigates direct and indirect negative rebound effects, or sustainability issues, created by users of access-based services (ABS). An initial analysis of 31 interviews of ABS users in the clothing industry reveals multiple, different (in)direct positive and negative rebound effects; it also indicates the relevance of considering the beneficiary (self or others) and suggests several potential underlying psychological concepts. Next, a segmentation study with 499 ABS-users establishes five consumer segments that exhibit varying levels of direct, indirect, positive, and/or negative rebound effects. Two distinct psychological patterns emerge that are associated with negative rebound effects. Ultimately, the findings challenge the assumption that ABS unequivocally and consistently drive positive behavioral adjustments. Instead, a non-negligible portion of ABS consumers exhibit increased consumption, with detrimental environmental implications.