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When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers

Author

Listed:
  • Caroline Ardelet
  • Nathalie Fleck
  • Julien Grobert

    (TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse)

Abstract

In the context of sharing services, this research examines how ambient scent can improve the perception of the presence of other sharers. Four experiments conducted in real conditions (open-plan workspaces, car-sharing services, rail-stations, and library) show that the diffusion of a clean scent promotes positive attitudes toward sharing space with others. Three alternative explanations are assessed: 1) perceived cleanliness of the space; 2) other users' behaviors; and 3) user's mood. The results indicate that throughout the four experiments, the effect of scents is mediated only by the positive mood induced by the scent.

Suggested Citation

  • Caroline Ardelet & Nathalie Fleck & Julien Grobert, 2022. "When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers," Post-Print hal-04210965, HAL.
    • Handle: RePEc:hal:journl:hal-04210965
    DOI: 10.1016/j.jretconser.2022.103051
    Note: View the original document on HAL open archive server: https://hal.science/hal-04210965
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    References listed on IDEAS

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