IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v32y2016icp46-59.html
   My bibliography  Save this article

Hispanics and viral advertising

Author

Listed:
  • Korgaonkar, Pradeep
  • Petrescu, Maria
  • Gironda, John

Abstract

No abstract is available for this item.

Suggested Citation

  • Korgaonkar, Pradeep & Petrescu, Maria & Gironda, John, 2016. "Hispanics and viral advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 46-59.
    • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:46-59
    DOI: 10.1016/j.jretconser.2016.05.014
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698915300370
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2016.05.014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. "The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 214-220, September.
    2. Webster, Cynthia, 1994. "Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 319-331, September.
    3. Campbell, Jeffrey M., 2013. "Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 325-333.
    4. Park, Hyejune & Kim, Youn-Kyung, 2014. "The role of social network websites in the consumer–brand relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 460-467.
    5. Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 333-348, December.
    6. Moschis, George P, 1985. "The Role of Family Communication in Consumer Socialization of Children and Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 898-913, March.
    7. Moschis, George P & Moore, Roy L, 1982. "A Longitudinal Study of Television Advertising Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 279-286, December.
    8. Scott, Cliff & Klein, David M & Bryant, Jennings, 1990. "Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 498-501, March.
    9. Moschis, George P & Moore, Roy L, 1979. "Decision Making among the Young: A Socialization Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 101-112, Se.
    10. Wallendorf, Melanie & Reilly, Michael D, 1983. "Ethnic Migration, Assimilation, and Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 292-302, December.
    11. MacKenzie, Scott B & Spreng, Richard A, 1992. "How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 519-529, March.
    12. Brown, Jacqueline Johnson & Reingen, Peter H, 1987. "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 350-362, December.
    13. repec:dau:papers:123456789/3622 is not listed on IDEAS
    14. Freimuth, V.S. & Quinn, S.C., 2004. "The contributions of health communication to eliminating health disparities," American Journal of Public Health, American Public Health Association, vol. 94(12), pages 2053-2055.
    15. Dobele, Angela & Lindgreen, Adam & Beverland, Michael & Vanhamme, Joelle & van Wijk, Robert, 2007. "Why pass on viral messages? Because they connect emotionally," Business Horizons, Elsevier, vol. 50(4), pages 291-304.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Becerra, Enrique P. & Brynildsen, Gina & Korgaonkar, Pradeep, 2022. "The effects of acculturation on Hispanic Americans' perceptions of shoplifting," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    2. Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    3. Anjala S. Krishen & Maria Petrescu, 2018. "Analytics from our scholarly closets: the connections between data, information, and knowledge," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 1-5, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lerman, Dawn & Maldonado, Rachel & Luna, David, 2009. "A theory-based measure of acculturation: The shortened cultural life style inventory," Journal of Business Research, Elsevier, vol. 62(4), pages 399-406, April.
    2. Eric V. Bindah & Nor Othman, 2013. "Refining and Validating a Family Communication Measure Using Exploratory and Confirmatory Factor Analysis," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(1), pages 168-186, January.
    3. Ketelaar, Paul E. & Janssen, Loes & Vergeer, Maurice & van Reijmersdal, Eva A. & Crutzen, Rik & van ‘t Riet, Jonathan, 2016. "The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites," Journal of Business Research, Elsevier, vol. 69(7), pages 2603-2613.
    4. Helen Duh & Sarah Benmoyal-Bouzaglo & George Moschis & Lilia Smaoui, 2015. "Examination of Young Adults’ Materialism in France and South Africa Using Two Life-Course Theoretical Perspectives," Journal of Family and Economic Issues, Springer, vol. 36(2), pages 251-262, June.
    5. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
    6. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    7. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.
    8. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
    9. Weaver, S. Todd & Moschis, George P. & Davis, Teresa, 2011. "Antecedents of materialism and compulsive buying: A life course study in Australia," Australasian marketing journal, Elsevier, vol. 19(4), pages 247-256.
    10. Lee, Hyejun & Lee, Dong Il & Kim, Taeho & Lee, Juhyun, 2013. "The moderating role of socio-semantic networks on online buzz diffusion," Journal of Business Research, Elsevier, vol. 66(9), pages 1367-1374.
    11. Rishi Raj Sharma & Balpreet Kaur, 2018. "Modeling the Elements and Effects of 
Global Viral Advertising Content: 
A Cross-cultural Framework," Vision, , vol. 22(1), pages 1-10, March.
    12. Yasir Rashid, Muhammad Zeeshan, 2018. "Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 40-64, October.
    13. Muhammad Rizwan & Muhammad Hassan & Umme Kalsoom, 2017. "Influence Of Acculturation On The Brand Selection Of The South Asian Diaspora In The Uk," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 13(2), pages 13-11.
    14. Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
    15. Kim, Sanghyun & Park, Hyunsun, 2013. "Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance," International Journal of Information Management, Elsevier, vol. 33(2), pages 318-332.
    16. Clinton Gudmunson & Sharon Danes, 2011. "Family Financial Socialization: Theory and Critical Review," Journal of Family and Economic Issues, Springer, vol. 32(4), pages 644-667, December.
    17. Sondes Zouaghi, 2016. "Ethnic segmentation in marketing: a tool for social domination in France," Post-Print hal-01359110, HAL.
    18. Sinan Aral & Dylan Walker, 2011. "Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Management Science, INFORMS, vol. 57(9), pages 1623-1639, February.
    19. Grønhøj, Alice & Thøgersen, John, 2012. "Action speaks louder than words: The effect of personal attitudes and family norms on adolescents’ pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 292-302.
    20. Martin, William C. & Lueg, Jason E., 2013. "Modeling word-of-mouth usage," Journal of Business Research, Elsevier, vol. 66(7), pages 801-808.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:46-59. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.