IDEAS home Printed from https://ideas.repec.org/a/ags/aolpei/348997.html
   My bibliography  Save this article

Renewable Energy Intentions in Indonesian Agriproduct Purchasing: Exploring Product Quality, Customer Orientation, Perceived Environmental Knowledge, and Farmers’ Knowledge with a Moderation Effect

Author

Listed:
  • Elbaar, Evi Feronika
  • Masliani

Abstract

The smallholder farmers come across various constraints in cultivation of agriproducts and face number of challenges in marketing the agrifoods in Indonesia that assists in sustaining the market position. This research effort entails the product quality, customer orientation, farmers’ knowledge and perceived environment knowledge with moderation role of intention to use renewable energy to explain the purchase decisions of agriproducts locally-produced in Indonesia. The study was quantitative in nature and sample of 308 respondents of customers of agriproducts in different regions of Indonesia was collected that depicted interesting results. The results show that hypothesis H1, H2, H4 and H5 reported statistically significant, but hypothesis H3 was rejected. The moderation effect of intention to use renewable energy reported between product quality, customer orientation, perceived environment knowledge and purchase decision, and no moderation effect was reported between farmers’ knowledge and purchase decisions. The study suggested to devise the effective marketing initiatives for agriproducts specifically to ensure the quality, customers’ feedback, and needs to focus on enhancing the knowledge of farmers towards adoption of innovative initiatives for implementation of renewable energy.

Suggested Citation

  • Elbaar, Evi Feronika & Masliani, 2024. "Renewable Energy Intentions in Indonesian Agriproduct Purchasing: Exploring Product Quality, Customer Orientation, Perceived Environmental Knowledge, and Farmers’ Knowledge with a Moderation Effect," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 16(4), December.
  • Handle: RePEc:ags:aolpei:348997
    DOI: 10.22004/ag.econ.348997
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/348997/files/635_agris-on-line-4-2024-elbaar-masliani.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.348997?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Siti Inayatul Faizah & Uus Ahmad Husaeni, 2018. "Development of Consumption and Supplying Energy in Indonesia s Economy," International Journal of Energy Economics and Policy, Econjournals, vol. 8(6), pages 313-321.
    2. Hamulczuk, Mariusz & Makarchuk, Oksana & Kuts, Tetyana, 2021. "Time-Varying Integration of Ukrainian Sunflower Oil Market with the EU Market," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 13(3), September.
    3. Lowder, Sarah K. & Skoet, Jakob & Raney, Terri, 2016. "The Number, Size, and Distribution of Farms, Smallholder Farms, and Family Farms Worldwide," World Development, Elsevier, vol. 87(C), pages 16-29.
    4. David Firnando Silalahi & Andrew Blakers & Matthew Stocks & Bin Lu & Cheng Cheng & Liam Hayes, 2021. "Indonesia’s Vast Solar Energy Potential," Energies, MDPI, vol. 14(17), pages 1-24, August.
    5. Valeria Borsellino & Emanuele Schimmenti & Hamid El Bilali, 2020. "Agri-Food Markets towards Sustainable Patterns," Sustainability, MDPI, vol. 12(6), pages 1-35, March.
    6. Quirin Schiermeier, 2019. "Eat less meat: UN climate-change report calls for change to human diet," Nature, Nature, vol. 572(7769), pages 291-292, August.
    7. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
    8. Neil McCulloch, 2008. "Rice Prices And Poverty In Indonesia," Bulletin of Indonesian Economic Studies, Taylor & Francis Journals, vol. 44(1), pages 45-64.
    9. Nyein Nyein Kyaw & Soojung Ahn & Sang Hyeon Lee, 2018. "Analysis of the Factors Influencing Market Participation among Smallholder Rice Farmers in Magway Region, Central Dry Zone of Myanmar," Sustainability, MDPI, vol. 10(12), pages 1-15, November.
    10. Harin Tiawon & Miar Miar, 2023. "The Role of Renewable Energy Production, Energy Efficiency and Green Finance in Achieving Sustainable Economic Development: Evidence from Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 13(1), pages 250-260, January.
    11. Petr Matous & Yasuyuki Todo & Ayu Pratiwi, 2015. "The role of motorized transport and mobile phones in the diffusion of agricultural information in Tanggamus Regency, Indonesia," Transportation, Springer, vol. 42(5), pages 771-790, September.
    12. Doppy Roy Nendissa & Atiek Iriany & Jeky Melkianus Sui & Nikmatul Khoiriyah & Onuma Suphattanakul & Worakamol Wisetsri, 2022. "The Role of Renewable and Nonrenewable Energy on Agricultural Economics in Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 12(3), pages 352-360, May.
    13. Elahi, Ehsan & Khalid, Zainab & Zhang, Zhixin, 2022. "Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture," Applied Energy, Elsevier, vol. 309(C).
    14. Skoufias, Emmanuel & Olivieri, Sergio, 2013. "Sources of spatial welfare disparities in Indonesia: Household endowments or returns?," Journal of Asian Economics, Elsevier, vol. 29(C), pages 62-79.
    15. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
    16. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    17. Sigit Sulistiyo Wibowo, 2015. "Credit Constraints, Risk Sharing, and Household Welfare: The Case of Indonesia," Bulletin of Indonesian Economic Studies, Taylor & Francis Journals, vol. 51(2), pages 307-308, August.
    18. Joko Mariyono, 2019. "Stepping up from subsistence to commercial intensive farming to enhance welfare of farmer households in Indonesia," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 6(2), pages 246-265, May.
    19. Apri Wahyudi & John K. M. Kuwornu & Endro Gunawan & Avishek Datta & Loc T. Nguyen, 2019. "Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis," Agriculture, MDPI, vol. 9(6), pages 1-17, June.
    20. Rissman, Jeffrey & Bataille, Chris & Masanet, Eric & Aden, Nate & Morrow, William R. & Zhou, Nan & Elliott, Neal & Dell, Rebecca & Heeren, Niko & Huckestein, Brigitta & Cresko, Joe & Miller, Sabbie A., 2020. "Technologies and policies to decarbonize global industry: Review and assessment of mitigation drivers through 2070," Applied Energy, Elsevier, vol. 266(C).
    21. Campbell, Jeffrey M., 2013. "Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 325-333.
    22. Seife Ayele & Alan Duncan & Asamoah Larbi & Truong Tan Khanh, 2012. "Enhancing innovation in livestock value chains through networks: Lessons from fodder innovation case studies in developing countries," Science and Public Policy, Oxford University Press, vol. 39(3), pages 333-346, April.
    23. Jannis Langer & Jaco Quist & Kornelis Blok, 2021. "Review of Renewable Energy Potentials in Indonesia and Their Contribution to a 100% Renewable Electricity System," Energies, MDPI, vol. 14(21), pages 1-21, October.
    24. Arunee Lertkornkitja, 2017. "A comparative study of two Thai franchises in international expansion," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 8(1/2), pages 51-72.
    25. Joko Mariyono, 2019. "Stepping up to market participation of smallholder agriculture in rural areas of Indonesia," Agricultural Finance Review, Emerald Group Publishing Limited, vol. 79(2), pages 255-270, January.
    26. Udin Udin, 2020. "Renewable Energy and Human Resource Development: Challenges and Opportunities in Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 233-237.
    27. Reschiwati Reschiwati & Alya Budiantini & Gusmiarni Gusmiarni, 2021. "Examining the effect of firm-specific factors on the automotive industry in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 36-45, April.
    28. Timmer, C. Peter, 1974. "A Model of Rice Marketing Margins in Indonesia," Food Research Institute Studies, Stanford University, Food Research Institute, vol. 13(2), pages 1-24.
    29. Eleni Zafeiriou & Ioannis Mallidis & Konstantinos Galanopoulos & Garyfallos Arabatzis, 2018. "Greenhouse Gas Emissions and Economic Performance in EU Agriculture: An Empirical Study in a Non-Linear Framework," Sustainability, MDPI, vol. 10(11), pages 1-18, October.
    30. Pantjar Simatupang & C. Peter Timmer, 2008. "Indonesian Rice Production: Policies And Realities," Bulletin of Indonesian Economic Studies, Taylor & Francis Journals, vol. 44(1), pages 65-80.
    31. Shafiq Dhanani & Syed Asif Hasnain, 2002. "The Impact Of Foreign Direct Investment On Indonesia'S Manufacturing Sector," Journal of the Asia Pacific Economy, Taylor & Francis Journals, vol. 7(1), pages 61-94.
    32. C. Page Moreau & Kelly B. Herd, 2010. "To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 806-819, February.
    33. Xue, Jinlin, 2017. "Photovoltaic agriculture - New opportunity for photovoltaic applications in China," Renewable and Sustainable Energy Reviews, Elsevier, vol. 73(C), pages 1-9.
    34. Padang Wicaksono & Yulial Hikmah & Rayinda Nur Ilmiawani, 2023. "Productivity and Global Value Chains: A Tale from the Indonesian Automobile Sector," Economies, MDPI, vol. 11(10), pages 1-12, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elahi, Ehsan & Khalid, Zainab & Zhang, Zhixin, 2022. "Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture," Applied Energy, Elsevier, vol. 309(C).
    2. Shiladitya Dey & Piyush K. Singh, 2023. "Role of market participation on smallholder vegetable farmers' wellbeing: Evidence from matching approach in Eastern India," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1217-1237, October.
    3. Calise, Francesco & Cappiello, Francesco Liberato & Cimmino, Luca & Dentice d’Accadia, Massimo & Vicidomini, Maria, 2024. "A solar-assisted liquefied biomethane production by anaerobic digestion: Dynamic simulations for harbors," Renewable and Sustainable Energy Reviews, Elsevier, vol. 189(PB).
    4. Bagus Setiabudi Wiwoho & Ike Sari Astuti & Purwanto Purwanto & Ifan Deffinika & Imam Abdul Gani Alfarizi & Hetty Rahmawati Sucahyo & Randhiki Gusti & Mochammad Tri Herwanto & Gilang Aulia Herlambang, 2023. "Assessing long-term rainfall trends and changes in a tropical watershed Brantas, Indonesia: an approach for quantifying the agreement among satellite-based rainfall data, ground rainfall data, and sma," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 117(3), pages 2835-2862, July.
    5. Kampmann, Willi & Kirui, Oliver Kiptoo, 2021. "Role of Farmers’ Organizations in Agricultural Transformation in Africa: Overview of Continental, Regional, and Selected National Level Organizations," Working Papers 309358, University of Bonn, Center for Development Research (ZEF).
    6. Sellers, Samuel & Gray, Clark, 2019. "Climate shocks constrain human fertility in Indonesia," World Development, Elsevier, vol. 117(C), pages 357-369.
    7. Simphiwe Innocentia Hlatshwayo & Mjabuliseni Ngidi & Temitope Ojo & Albert Thembinkosi Modi & Tafadzwanashe Mabhaudhi & Rob Slotow, 2021. "A Typology of the Level of Market Participation among Smallholder Farmers in South Africa: Limpopo and Mpumalanga Provinces," Sustainability, MDPI, vol. 13(14), pages 1-19, July.
    8. Dawe, David & Maltsoglou, Irini, 2014. "Marketing margins and the welfare analysis of food price shocks," Food Policy, Elsevier, vol. 46(C), pages 50-55.
    9. Janter Napitupulu & Suwarno Suwarno & Catra Indra Cahyadi & Sukarwoto Sukarwoto, 2024. "Evaluation and Modeling of Green Energy Consumption in North Sumatra, Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 14(1), pages 570-578, January.
    10. Sandile Jason Mnikathi & Simphiwe Innocentia Hlatshwayo & Ojo Temitope & Mjabuliseni Simon Cloapas Ngidi, 2025. "Participation of Emerging Commercial Farmers in the Strategic Private-Sector Investment Interventions," Agriculture, MDPI, vol. 15(5), pages 1-14, February.
    11. Francis William Mmari & Saganga Mussa Kapaya, 2022. "Financial service access and agriculture commercialization of smallholder rice growers in Kilombero District: The moderating role of institutional cultural cognitive," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 409-418, November.
    12. David Dawe, 2014. "Transmission of global food prices, supply response and impacts on the poor," Chapters, in: Raghbendra Jha & Raghav Gaiha & Anil B. Deolalikar (ed.), Handbook on Food, chapter 5, pages 100-121, Edward Elgar Publishing.
    13. Subhra Mondal & Subhankar Das & Vasiliki G. Vrana, 2024. "Exploring the Role of Artificial Intelligence in Achieving a Net Zero Carbon Economy in Emerging Economies: A Combination of PLS-SEM and fsQCA Approaches to Digital Inclusion and Climate Resilience," Sustainability, MDPI, vol. 16(23), pages 1-35, November.
    14. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    15. Patil, Vikram & Ghosh, Ranjan & Kathuria, Vinish & Farrell, Katharine N., 2020. "Money, Land or self-employment? Understanding preference heterogeneity in landowners’ choices for compensation under land acquisition in India," Land Use Policy, Elsevier, vol. 97(C).
    16. Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.
    17. Minh-Tri Ha, 2021. "Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives," SAGE Open, , vol. 11(3), pages 21582440211, July.
    18. Fábio T. F. Silva & Alexandre Szklo & Amanda Vinhoza & Ana Célia Nogueira & André F. P. Lucena & Antônio Marcos Mendonça & Camilla Marcolino & Felipe Nunes & Francielle M. Carvalho & Isabela Tagomori , 2022. "Inter-sectoral prioritization of climate technologies: insights from a Technology Needs Assessment for mitigation in Brazil," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 27(7), pages 1-39, October.
    19. Prabhjot S. Mukandwal & David E. Cantor & Russell N. Laczniak, 2024. "Consumer reactions to environmentally irresponsible sourcing practices: An intentionality and motive perspective," Journal of Supply Chain Management, Institute for Supply Management, vol. 60(3), pages 39-58, July.
    20. Juan-Pedro Cabrera-Sánchez & Iviane Ramos-de-Luna & Elena Carvajal-Trujillo & Ángel F. Villarejo-Ramos, 2020. "Online Recommendation Systems: Factors Influencing Use in E-Commerce," Sustainability, MDPI, vol. 12(21), pages 1-15, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aolpei:348997. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fevszcz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.