IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v19y2012i3p313-324.html
   My bibliography  Save this article

Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

Author

Listed:
  • Heider, Raphael
  • Moeller, Sabine

Abstract

This study investigates patronage preferences of consumers who purchase and consume food and beverages while they are on-the-go (on-the-go consumption). The focus is on the drivers of patronage preferences for convenience outlets versus traditional retail outlets. A literature based model of patronage preferences is developed in this paper. It is tested based on data collected from a Dutch online sample (n=669) through binary logistic regression. The results reveal that significant relationships exist between patronage preferences in on-the-go consumption and the assortment offered as well as the opportunity to consume products without effort. Moreover, significant relationships between patronage preferences and consumers' time pressure as well as their health orientation exist. Consumers' income and their place of residence allow for limited inferences only. Based on the findings managerial recommendations are developed and avenues for further research are pointed out.

Suggested Citation

  • Heider, Raphael & Moeller, Sabine, 2012. "Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 313-324.
    • Handle: RePEc:eee:joreco:v:19:y:2012:i:3:p:313-324
    DOI: 10.1016/j.jretconser.2012.03.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698912000276
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2012.03.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Yogesh Upadhyay & Shiv Kumar Singh & George Thomas, 2007. "Do People Differ in their Preferences regarding Restaurants? — An Exploratory Study," Vision, , vol. 11(2), pages 7-22, April.
    2. Ronald W. Cotterill & Andrew W. Franklin, 1995. "The Urban Grocery Store Gap," Issue Papers 08, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    3. Dellaert, B.G.C. & Arentze, T. & Bierlaire, M. & Borgers, A. & Timmermans, H.J.P., 1997. "Investigating consumers' tendency to combine multiple shopping purposes and destinations," Discussion Paper 1997-94, Tilburg University, Center for Economic Research.
    4. Ch. J. S. Prasad & D. Raghunatha Reddy, 2007. "A Study on the Role of Demographic and Psychographic Dynamics in Food and Grocery Retailing," Vision, , vol. 11(4), pages 21-30, October.
    5. Gilboa, Shaked & Vilnai-Yavetz, Iris, 2010. "Four generations of mall visitors in Israel: A study of mall activities, visiting patterns, and products purchased," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 501-511.
    6. Skallerud, Kåre & Korneliussen, Tor & Olsen, Svein Ottar, 2009. "An examination of consumers’ cross-shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 181-189.
    7. Pierre Chandon & Brian Wansink, 2007. "The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 301-314, June.
    8. Darley, William K. & Lim, Jeen-Su, 1993. "Store-choice behavior for pre-owned merchandise," Journal of Business Research, Elsevier, vol. 27(1), pages 17-31, May.
    9. Stewart, Hayden & Blisard, Noel & Jolliffe, Dean, 2006. "Let's Eat Out: Americans Weigh Taste, Convenience, and Nutrition," Economic Information Bulletin 59411, United States Department of Agriculture, Economic Research Service.
    10. A. Gracia & L.M. Albisu, 2001. "Food consumption in the European Union: Main determinants and country differences," Agribusiness, John Wiley & Sons, Ltd., vol. 17(4), pages 469-488.
    11. Rodolfo M. Nayga & Oral Capps, 1992. "Determinants of food away from home consumption: An update," Agribusiness, John Wiley & Sons, Ltd., vol. 8(6), pages 549-559.
    12. Koistinen, Katri & Järvinen, Raija, 2009. "Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 260-270.
    13. Adriaan Kalwij & Wiemer Salverda, 2007. "The effects of changes in household demographics and employment on consumer demand patterns," Applied Economics, Taylor & Francis Journals, vol. 39(11), pages 1447-1460.
    14. Seale, James L., Jr. & Regmi, Anita & Bernstein, Jason, 2003. "International Evidence On Food Consumption Patterns," Technical Bulletins 33580, United States Department of Agriculture, Economic Research Service.
    15. Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld, 2004. "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, Springer, vol. 15(1), pages 21-36, February.
    16. Vicki A. McCracken & Jon A. Brandt, 1987. "Household Consumption of Food-Away-From-Home: Total Expenditure and by Type of Food Facility," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 69(2), pages 274-284.
    17. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
    18. Paul R. Messinger & Chakravarthi Narasimhan, 1997. "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, INFORMS, vol. 16(1), pages 1-23.
    19. Raajpoot, Nusser A. & Sharma, Arun & Chebat, Jean-Charles, 2008. "The role of gender and work status in shopping center patronage," Journal of Business Research, Elsevier, vol. 61(8), pages 825-833, August.
    20. Seale, James L., Jr. & Regmi, Anita & Bernstein, Jason, 2003. "International Evidence On Food Consumption Patterns," Technical Bulletins 33580, United States Department of Agriculture, Economic Research Service.
    21. Fortin, Corey & Goodwin, Harold L., Jr. & Thomsen, Michael R., 2009. "Consumer Attitudes toward Freshness Indicators on Perishable Food Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-15, November.
    22. Reilly, Michael D, 1982. "Working Wives and Convenience Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(4), pages 407-418, March.
    23. Park, C Whan & Iyer, Easwar S & Smith, Daniel C, 1989. "The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 422-433, March.
    24. Cotterill, Ronald & Franklin, Andrew, 1995. "The Urban Grocery Store Gap," Issue Papers 161547, University of Connecticut, Food Marketing Policy Center.
    25. Yavas, Ugur & Kaynak, Erdener & Borak, Eser, 1981. "Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey," Journal of Business Research, Elsevier, vol. 9(4), pages 367-379, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Trinh, Giang & Dawes, John, 2020. "A comparison of brand loyalty between on the go and take-home consumption purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli, 0. "Exploring the main drivers influencing brand loyalty to motorway services areas in Italy," Italian Journal of Marketing, Springer, vol. 0, pages 1-17.
    3. Benoit (née Moeller), Sabine & Schaefers, Tobias & Heider, Raphael, 2016. "Understanding on-the-go consumption: Identifying and quantifying its determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 32-42.
    4. Pramono, Ari & Oppewal, Harmen, 2021. "Where to refuel: Modeling on-the-way choice of convenience outlet," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    5. Benoit, Sabine & Kienzler, Mario & Kowalkowski, Christian, 2020. "Intuitive pricing by independent store managers: Challenging beliefs and practices," Journal of Business Research, Elsevier, vol. 115(C), pages 70-84.
    6. Jebarajakirthy, Charles & Das, Manish & Maggioni, Isabella & Sands, Sean & Dharmesti, Maria & Ferraro, Carla, 2021. "Understanding on-the-go consumption: A retail mix perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    7. Sands, Sean & Maggioni, Isabella & Ferraro, Carla & Jebarajakirthy, Charles & Dharmesti, Maria, 2019. "The vice and virtue of on-the-go consumption: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 399-408.
    8. Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli, 2020. "Exploring the main drivers influencing brand loyalty to motorway services areas in Italy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 125-141, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sands, Sean & Maggioni, Isabella & Ferraro, Carla & Jebarajakirthy, Charles & Dharmesti, Maria, 2019. "The vice and virtue of on-the-go consumption: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 399-408.
    2. Sutthipong Meeyai, 2015. "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, July.
    3. Bonfrer, André & Chintagunta, Pradeep & Dhar, Sanjay, 2022. "Retail store formats, competition and shopper behavior: A Systematic review," Journal of Retailing, Elsevier, vol. 98(1), pages 71-91.
    4. CAMPO, Katia & GIJSBRECHTS, Els & NISOL, Patricia, 1999. "Towards a conceptual framework of out-of-stock behaviour: The impact of product, consumer, and situation characteristics on out-of-stock reactions," Working Papers 1999023, University of Antwerp, Faculty of Business and Economics.
    5. Tripathi Sanjeev & Sinha, Piyush Kumar, 2008. "Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model," IIMA Working Papers WP2008-04-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    6. Abdoul G. Sam & Babatunde O. Abidoye & Sihle Mashaba, 2021. "Climate change and household welfare in sub-Saharan Africa: empirical evidence from Swaziland," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 13(2), pages 439-455, April.
    7. Patrick Blagrave & Peter Elliott & Mr. Roberto Garcia-Saltos & Mr. Douglas Hostland & Mr. Douglas Laxton & Fan Zhang, 2013. "Adding China to the Global Projection Model," IMF Working Papers 2013/256, International Monetary Fund.
    8. Jonathan M. Nzuma & Rakhal Sarker, 2010. "An error corrected almost ideal demand system for major cereals in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 41(1), pages 43-50, January.
    9. Schmidhuber, J., 2006. "The nutrition transition to 2030: Why developing countries are likely to bear the major burden," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 41, March.
    10. Steffen Huck & Gabriele K. Ruchala & Jean-Robert Tyran, 2007. "Pricing and Trust," Discussion Papers 07-04, University of Copenhagen. Department of Economics.
    11. Valin, Hugo & Havlik, Petr & Mosnier, Aline & Obersteiner, Michael, 2012. "Impacts of Alternative Climate Change Mitigation Policies on Food Consumption under various Diet Scenarios," Conference papers 332253, Purdue University, Center for Global Trade Analysis, Global Trade Analysis Project.
    12. Amanda M. Countryman & Amy D. Hagerman, 2017. "Retrospective Economic Analysis of Foot and Mouth Disease Eradication in the Latin American Beef Sector," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 257-273, April.
    13. repec:ken:wpaper:0601 is not listed on IDEAS
    14. Pierre Dubois & Rachel Griffith & Aviv Nevo, 2014. "Do Prices and Attributes Explain International Differences in Food Purchases?," American Economic Review, American Economic Association, vol. 104(3), pages 832-867, March.
    15. Rahul Anand & Mr. Eswar S Prasad, 2010. "Optimal Price Indices for Targeting Inflation Under Incomplete Markets," IMF Working Papers 2010/200, International Monetary Fund.
    16. Muhammad, Andrew & Meade, Birgit Gisela Saager & Regmi, Anita & Seale, James L., 2011. "International Evidence on Food Consumption Patterns: An Update Using 2005 International Comparison Program Data," Technical Bulletins 120252, United States Department of Agriculture, Economic Research Service.
    17. Hong, Chang & Liefert, William M. & Wang, Sun Ling, 2017. "Exchange Rates, Income Growth, and Chinese Agricultural Imports," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258447, Agricultural and Applied Economics Association.
    18. Bakucs Zoltán & Fertő Imre & Marreiros Cristina Galamba, 2014. "Socio-Economic Status and the Structural Change of Dietary Intake in Hungary," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 2(1), pages 5-19, October.
    19. Christophe Gouel, 2014. "Food Price Volatility and Domestic Stabilization Policies in Developing Countries," NBER Chapters, in: The Economics of Food Price Volatility, pages 261-306, National Bureau of Economic Research, Inc.
    20. Arega D. Alene & V. M. Manyong & Eric F. Tollens & Steffen Abele, 2009. "Efficiency–equity tradeoffs and the scope for resource reallocation in agricultural research: evidence from Nigeria," Agricultural Economics, International Association of Agricultural Economists, vol. 40(1), pages 1-14, January.
    21. repec:lic:licosd:35114 is not listed on IDEAS
    22. Alegria, Tito, 2016. "Polycentric versus hierarchical tertiary centres: comparing San Diego and Tijuana," MPRA Paper 98145, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:19:y:2012:i:3:p:313-324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.