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The effects of changes in household demographics and employment on consumer demand patterns

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  • Adriaan Kalwij
  • Wiemer Salverda

Abstract

This study examines to what extent changes in consumer demand patterns over the last two decades in the Netherlands can be attributed to changes in household demographics, employment and total expenditures. The dominating changes in consumer demand are decreasing budget shares of food & beverages and clothing & footwear and increasing budget shares of housing and services. The changes in households' composition - away from the traditional one-earner family with children - together with the increase in household total expenditures account for about one-third of the decrease in the budget share of food & beverages, half of the increase in the budget shares of services and only a minor part of the increase in housing. Once controlled for budget effects, the quadrupling of the proportion of employed women with young children accounts for about one-third of the increase in the budget shares of personal & health care - including childcare - and food away, holidays & entertainment.

Suggested Citation

  • Adriaan Kalwij & Wiemer Salverda, 2007. "The effects of changes in household demographics and employment on consumer demand patterns," Applied Economics, Taylor & Francis Journals, vol. 39(11), pages 1447-1460.
    • Handle: RePEc:taf:applec:v:39:y:2007:i:11:p:1447-1460
    DOI: 10.1080/00036840500474256
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    Cited by:

    1. Heider, Raphael & Moeller, Sabine, 2012. "Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 313-324.
    2. Mihail Mirchev, 2015. "Economic Functions of Contemporary Bulgarian Family," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 121-212, december.
    3. Beatrice D. Simo-Kengne & Johane Dikgang & Sunita Prugsamatz Ofstad, 2018. "Effect of marine protected areas and macroeconomic environment on meat consumption in SEAFO countries," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-13, December.
    4. Yadi Zhu & Feng Chen & Ming Li & Zijia Wang, 2018. "Inferring the Economic Attributes of Urban Rail Transit Passengers Based on Individual Mobility Using Multisource Data," Sustainability, MDPI, vol. 10(11), pages 1-17, November.
    5. Wiemer Salverda & Christina Haas & Marloes Graaf-zijl & Bram Lancee & Natascha Notten & Tahnee Ooms, 2013. "GINI Country Report: Growing Inequalities and their Impacts in the Netherlands," GINI Country Reports netherlands, AIAS, Amsterdam Institute for Advanced Labour Studies.
    6. Sands, Sean & Maggioni, Isabella & Ferraro, Carla & Jebarajakirthy, Charles & Dharmesti, Maria, 2019. "The vice and virtue of on-the-go consumption: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 399-408.
    7. Belinda Luna-Pulido & Kruti Lehenbauer, 2019. "Determinants of Entertainment and Apparel Expenditures in an American Household," Proceedings of the 12th International RAIS Conference, April 3-4, 2019 7BL, Research Association for Interdisciplinary Studies.

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