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Consumer response to monochrome Guideline Daily Amount nutrition labels

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  • Boztuğ, Yasemin
  • Juhl, Hans Jørn
  • Elshiewy, Ossama
  • Jensen, Morten Berg

Abstract

Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.

Suggested Citation

  • Boztuğ, Yasemin & Juhl, Hans Jørn & Elshiewy, Ossama & Jensen, Morten Berg, 2015. "Consumer response to monochrome Guideline Daily Amount nutrition labels," Food Policy, Elsevier, vol. 53(C), pages 1-8.
    • Handle: RePEc:eee:jfpoli:v:53:y:2015:i:c:p:1-8
    DOI: 10.1016/j.foodpol.2015.03.002
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    Cited by:

    1. Orquin, Jacob L. & Bagger, Martin P. & Lahm, Erik S. & Grunert, Klaus G. & Scholderer, Joachim, 2020. "The visual ecology of product packaging and its effects on consumer attention," Journal of Business Research, Elsevier, vol. 111(C), pages 187-195.
    2. Guan, Lijun & Zhang, Yan & Jin, Shaosheng & Zhou, Lin, 2021. "Understanding the low use rate of food nutrition information in China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(5), April.
    3. Zhu, Chen & Lopez, Rigoberto A. & Liu, Xiaoou, 2019. "Consumer responses to front-of-package labeling in the presence of information spillovers," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    4. Sofia B. Villas‐Boas & Kristin Kiesel & Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2020. "Consumer and Strategic Firm Response to Nutrition Shelf Labels," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(2), pages 458-479, March.
    5. Anna Kristina Edenbrandt & Sinne Smed & Léon Jansen, 2018. "A hedonic analysis of nutrition labels across product types and countries," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(1), pages 101-120.
    6. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, George, "undated". "Front of Pack Food Labels and dietary choice determinants: what works and for whom?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 261225, Agricultural and Applied Economics Association.
    7. Paolo Crosetto & Anne Lacroix & Laurent Muller & Bernard Ruffieux, 2018. "Nutritional and economic impact of 5 alternative front-of-pack nutritional labels: experimental evidence," Working Papers hal-01805431, HAL.
    8. Liu, Xiaoou & Lopez, Rigoberto & Zhu, Chen, 2015. "Can Voluntary Nutrition Labeling Lead to a Healthier Food Market?," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California 212818, Agricultural and Applied Economics Association.
    9. Edenbrandt, Anna Kristina & Smed, Sinne, 2018. "Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products," Food Policy, Elsevier, vol. 77(C), pages 71-80.
    10. Apostolidis, Chrysostomos & McLeay, Fraser, 2016. "Should we stop meating like this? Reducing meat consumption through substitution," Food Policy, Elsevier, vol. 65(C), pages 74-89.
    11. Grebitus, Carola & Davis, George C., 2017. "Change is good!? Analyzing the relationship between attention and nutrition facts panel modifications," Food Policy, Elsevier, vol. 73(C), pages 119-130.
    12. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, William George, 2018. "Types of front of pack food labels: Do obese consumers care? Evidence from Northern Ireland," Food Policy, Elsevier, vol. 80(C), pages 84-102.

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