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Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products

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  • Edenbrandt, Anna Kristina
  • Smed, Sinne

Abstract

•We combine purchase data and self-reported preferences towards the Keyhole label.•Self-reported preferences and purchases of Keyhole items are positively correlated.•We find a positive relation between Keyhole labeled purchases and BMI.•Correlation between self-reported preferences and purchases are independent of BMI.•Healthy Eating Index is positively correlated with Keyhole purchases.

Suggested Citation

  • Edenbrandt, Anna Kristina & Smed, Sinne, 2018. "Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products," Food Policy, Elsevier, vol. 77(C), pages 71-80.
  • Handle: RePEc:eee:jfpoli:v:77:y:2018:i:c:p:71-80
    DOI: 10.1016/j.foodpol.2018.04.007
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    1. Edenbrandt, Anna Kristina & Lagerkvist, Carl-Johan, 2021. "Is food labelling effective in reducing climate impact by encouraging the substitution of protein sources?," Food Policy, Elsevier, vol. 101(C).

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