IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v66y2013i9p1298-1306.html
   My bibliography  Save this article

“Translating” between survey answer formats

Author

Listed:
  • Dolnicar, Sara
  • Grün, Bettina

Abstract

Survey research remains the most popular source of market knowledge, yet researchers have not yet established one consistent technique for measuring responses. Some market research companies offer respondents two answer options; others five or seven. Some answer formats use middle points on the answer scales, others do not. Some formats verbalize all answer options, some only the endpoints. The wide variety of answer formats that market research companies and academic researchers use makes comparing results across studies virtually impossible. This study offers guidance for market researchers by presenting empirical translations for the answer formats they most commonly use, thus enabling easier comparisons of results.

Suggested Citation

  • Dolnicar, Sara & Grün, Bettina, 2013. "“Translating” between survey answer formats," Journal of Business Research, Elsevier, vol. 66(9), pages 1298-1306.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1298-1306
    DOI: 10.1016/j.jbusres.2012.02.029
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296312000616
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2012.02.029?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Dolnicar, Sara & Grün, Bettina, 2009. "Does one size fit all? The suitability of answer formats for different constructs measured," Australasian marketing journal, Elsevier, vol. 17(1), pages 58-64.
    2. John R. Rossiter, 2011. "Measurement for the Social Sciences," Springer Books, Springer, number 978-1-4419-7158-6, June.
    3. Gilles Laurent & Cam Rungie & Fransesca Dall'Olmo Riley & Donald G. Morrison & Tirthankar Roy, 2005. "Measuring and modeling the (limited) reliability of free choice attitude questions," Post-Print hal-00818684, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zvi Gilula & Robert E. McCulloch & Yaacov Ritov & Oleg Urminsky, 2019. "A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 325-357, September.
    2. World Bank Group, 2018. "Indicators of Citizen-Centric Public Service Delivery," World Bank Publications - Reports 30030, The World Bank Group.
    3. Cabooter, Elke & Weijters, Bert & Geuens, Maggie & Vermeir, Iris, 2016. "Scale format effects on response option interpretation and use," Journal of Business Research, Elsevier, vol. 69(7), pages 2574-2584.
    4. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
    5. Alexandra Ganglmair-Wooliscroft & Ben Wooliscroft, 2019. "Well-Being and Everyday Ethical Consumption," Journal of Happiness Studies, Springer, vol. 20(1), pages 141-163, January.
    6. Huete-Alcocer, Nuria & Hernandez-Rojas, Ricardo David, 2022. "Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    7. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2016. "Diffusion of innovation: The case of ethical tourism behavior," Journal of Business Research, Elsevier, vol. 69(8), pages 2711-2720.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    2. Dolnicar, Sara & Juvan, Emil, 2019. "Drivers of plate waste," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    3. Hengky Latan & Charbel Jose Chiappetta Jabbour & Ana Beatriz Lopes de Sousa Jabbour, 2021. "To Blow or Not to Blow the Whistle: The Role of Rationalization in the Perceived Seriousness of Threats and Wrongdoing," Journal of Business Ethics, Springer, vol. 169(3), pages 517-535, March.
    4. Bergkvist, Lars, 2016. "The nature of doubly concrete constructs and how to identify them," Journal of Business Research, Elsevier, vol. 69(9), pages 3427-3429.
    5. Cabooter, Elke & Weijters, Bert & Geuens, Maggie & Vermeir, Iris, 2016. "Scale format effects on response option interpretation and use," Journal of Business Research, Elsevier, vol. 69(7), pages 2574-2584.
    6. Dolnicar, Sara, 2020. "Designing for more environmentally friendly tourism," Annals of Tourism Research, Elsevier, vol. 84(C).
    7. Dolnicar, Sara & Rossiter, John R., 2008. "The low stability of brand-attribute associations is partly due to market research methodology," International Journal of Research in Marketing, Elsevier, vol. 25(2), pages 104-108.
    8. Rossiter, John R. & Braithwaite, Bradley, 2013. "C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model," Australasian marketing journal, Elsevier, vol. 21(1), pages 30-35.
    9. MacInnes, Sarah & Grün, Bettina & Dolnicar, Sara, 2022. "Habit drives sustainable tourist behaviour," Annals of Tourism Research, Elsevier, vol. 92(C).
    10. Dolnicar, Sara & Grün, Bettina & Leisch, Friedrich, 2016. "Increasing sample size compensates for data problems in segmentation studies," Journal of Business Research, Elsevier, vol. 69(2), pages 992-999.
    11. Lars Bergkvist, 2015. "Appropriate use of single-item measures is here to stay," Marketing Letters, Springer, vol. 26(3), pages 245-255, September.
    12. Hengky Latan & Charbel Jose Chiappetta Jabbour & Ana Beatriz Lopes de Sousa Jabbour, 2021. "Social Media as a Form of Virtual Whistleblowing: Empirical Evidence for Elements of the Diamond Model," Journal of Business Ethics, Springer, vol. 174(3), pages 529-548, December.
    13. Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
    14. Nadarajah, Saralees & Kotz, Samuel, 2009. "Models for purchase frequency," European Journal of Operational Research, Elsevier, vol. 192(3), pages 1014-1026, February.
    15. Gianluca Fiocchi & Mona Seyed Esfahani, 2024. "Exploring the uniqueness of distinctive brand assets within the UK automotive industry," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 1-15, January.
    16. Ting, Hiram & Thaichon, Park & Chuah, Francis & Tan, Sharon Rebecca, 2019. "Consumer behaviour and disposition decisions: The why and how of smartphone disposition," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 212-220.
    17. Elpida TENIDOU & Dimosthenis PAPPAS & Ioannis KAZANIDIS & Stavros VALSAMIDIS, 2016. "The Usage Of E-Commerce In The Area Of Evros, Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(2), pages 3-19.
    18. Finn, Adam & Wang, Luming, 2014. "Formative vs. reflective measures: Facets of variation," Journal of Business Research, Elsevier, vol. 67(1), pages 2821-2826.
    19. de Rezende, Naia A. & de Medeiros, Denise D., 2022. "How rating scales influence responses’ reliability, extreme points, middle point and respondent’s preferences," Journal of Business Research, Elsevier, vol. 138(C), pages 266-274.
    20. Liu, Chyong-Ru & Wang, Yao-Chin & Huang, Wen-Shiung & Chen, Shan-Pei, 2017. "Destination fascination: Conceptualization and scale development," Tourism Management, Elsevier, vol. 63(C), pages 255-267.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1298-1306. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.