The (r)evolution of wine marketing mix: From the 4Ps to the 4Es
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DOI: 10.1016/j.jbusres.2015.10.015
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- Khalid Suidan Al Badi, 2018. "The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman," SAGE Open, , vol. 8(3), pages 21582440188, September.
- Zhang You Tang & Hagos Mesfin, 2020. "Research on the Effect of Marketing Mix on the Competitive Advantage: A Study of Selected Small and Medium Enterprises in Bole Sub City, Addis Ababa, Ethiopia," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 7(1), pages 15-28, November.
- Vítor João Pereira Domingues Martinho, 2021. "Contributions from Literature for Understanding Wine Marketing," Sustainability, MDPI, vol. 13(13), pages 1-20, July.
- Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Basha, Norazlyn Kamal & Soutar, Geoff, 2021. "The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
- Purohit, Sonal & Paul, Justin & Mishra, Rikee, 2021. "Rethinking the bottom of the pyramid: Towards a new marketing mix," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
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Keywords
Wine marketing; Marketing mix; Consumer purchase behavior; Knowledge; Sommelier language;All these keywords.
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