IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v59y2006i2p251-258.html
   My bibliography  Save this article

The 'real thing': Branding authenticity in the luxury wine trade

Author

Listed:
  • Beverland, Michael

Abstract

No abstract is available for this item.

Suggested Citation

  • Beverland, Michael, 2006. "The 'real thing': Branding authenticity in the luxury wine trade," Journal of Business Research, Elsevier, vol. 59(2), pages 251-258, February.
  • Handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:251-258
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(05)00060-3
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Holt, Douglas B, 2002. "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 70-90, June.
    2. Holt, Douglas B, 1998. "Does Cultural Capital Structure American Consumption?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 1-25, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    2. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    3. Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas, 2022. "Consumer authenticity seeking: conceptualization, measurement, and contingent effects," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 296-323, March.
    4. Brownlie, Douglas & Hewer, Paul, 2011. "Articulating consumers through practices of vernacular creativity," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 243-253, June.
    5. Matteo Corciolani & Mariarita Santanelli, 2014. "L?effetto dell?autenticit? della marca sull?attaccamento alla marca e sul senso di distinzione sociale avvertito dai consumatori," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 37-59.
    6. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    7. Xiaowei Jiang & Brandon Mastromartino & Qian Yang & Jianwei Zhang & James J. Zhang, 2022. "Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    8. Long Niu & Chuntian Lu & Lijuan Fan, 2023. "Social Class and Private-Sphere Green Behavior in China: The Mediating Effects of Perceived Status and Environmental Concern," IJERPH, MDPI, vol. 20(5), pages 1-15, February.
    9. Manuel Alonso-Dos-Santos & Carmen Zarco & Sardar Mohammadi & Daniela Niño-Amézquita, 2024. "Sponsorship effectiveness on betting intention-unobserved segmentation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    10. Roux, Elyette & Tafani, Eric & Vigneron, Franck, 2017. "Values associated with luxury brand consumption and the role of gender," Journal of Business Research, Elsevier, vol. 71(C), pages 102-113.
    11. Verma Prikshat & Parth Patel & Sanjeev Kumar & Suraksha Gupta & Ashish Malik, 2024. "Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism," Journal of Business Ethics, Springer, vol. 191(4), pages 697-711, May.
    12. Hu, Miao & Chen, Jie & Chen, Qimei & He, Wei, 2020. "It pays off to be authentic: An examination of direct versus indirect brand mentions on social media," Journal of Business Research, Elsevier, vol. 117(C), pages 19-28.
    13. Aloy Okafor & Olusoji George, 2016. "Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 84-96, April.
    14. Zhou, Ling & Wang, Tao & Zhang, Qin & Mou, Yupeng, 2013. "Consumer insecurity and preference for nostalgic products: Evidence from China," Journal of Business Research, Elsevier, vol. 66(12), pages 2406-2411.
    15. Tami Kim & Leslie K. John & Todd Rogers & Michael I. Norton, 2019. "Procedural Justice and the Risks of Consumer Voting," Management Science, INFORMS, vol. 65(11), pages 5234-5251, November.
    16. Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
    17. Priska Flandorfer & Katrin Fliegenschnee, 2010. "Education and health: theoretical considerations based on a qualitative grounded theory study," Vienna Yearbook of Population Research, Vienna Institute of Demography (VID) of the Austrian Academy of Sciences in Vienna, vol. 8(1), pages 237-259.
    18. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    19. Woodside, Arch G., 2008. "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self," Journal of Business Research, Elsevier, vol. 61(5), pages 480-487, May.
    20. Jaehye Suk & Xu Li & Hyesun Hwang, 2023. "A systematic review of consumer empowerment research trends: Evidence from esteemed consumer studies journals," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(3), pages 1423-1452, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:251-258. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.