IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v59y2006i2p251-258.html
   My bibliography  Save this article

The 'real thing': Branding authenticity in the luxury wine trade

Author

Listed:
  • Beverland, Michael

Abstract

No abstract is available for this item.

Suggested Citation

  • Beverland, Michael, 2006. "The 'real thing': Branding authenticity in the luxury wine trade," Journal of Business Research, Elsevier, vol. 59(2), pages 251-258, February.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:251-258
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(05)00060-3
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Holt, Douglas B, 2002. "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 70-90, June.
    2. Holt, Douglas B, 1998. "Does Cultural Capital Structure American Consumption?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 1-25, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    2. Brownlie, Douglas & Hewer, Paul, 2011. "Articulating consumers through practices of vernacular creativity," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 243-253, June.
    3. Matteo Corciolani & Mariarita Santanelli, 2014. "L?effetto dell?autenticit? della marca sull?attaccamento alla marca e sul senso di distinzione sociale avvertito dai consumatori," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 37-59.
    4. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    5. Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas, 2022. "Consumer authenticity seeking: conceptualization, measurement, and contingent effects," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 296-323, March.
    6. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    7. Carmela Milano, 2015. "Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior," Working Papers CEB 15-004, ULB -- Universite Libre de Bruxelles.
    8. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2011. "The nature and incidence of private label rejection," Australasian marketing journal, Elsevier, vol. 19(2), pages 93-99.
    9. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
    10. Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
    11. Xiaowei Jiang & Brandon Mastromartino & Qian Yang & Jianwei Zhang & James J. Zhang, 2022. "Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    12. Long Niu & Chuntian Lu & Lijuan Fan, 2023. "Social Class and Private-Sphere Green Behavior in China: The Mediating Effects of Perceived Status and Environmental Concern," IJERPH, MDPI, vol. 20(5), pages 1-15, February.
    13. Syed Sibghatullah Shah & Zahid Asghar, 2024. "Individual attitudes towards environmentally friendly choices: a comprehensive analysis of the role of legal rules, religion, and confidence in government," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 14(4), pages 629-651, December.
    14. Silvia Biraghi & Rossella Chiara Gambetti & Angela Antonia Beccanulli, 2020. "Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism," Italian Journal of Marketing, Springer, vol. 2020(2), pages 163-187, September.
    15. Hunt, Shelby D., 2019. "The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution," Journal of Business Research, Elsevier, vol. 95(C), pages 408-416.
    16. Tunca, Burak & Anselmsson, Johan, 2019. "‘You are where you shop’: Examining stereotypes about town center shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 242-252.
    17. Manuel Alonso-Dos-Santos & Carmen Zarco & Sardar Mohammadi & Daniela Niño-Amézquita, 2024. "Sponsorship effectiveness on betting intention-unobserved segmentation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    18. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.
    19. Roux, Elyette & Tafani, Eric & Vigneron, Franck, 2017. "Values associated with luxury brand consumption and the role of gender," Journal of Business Research, Elsevier, vol. 71(C), pages 102-113.
    20. Julie Guidry Moulard & Randle D. Raggio & Judith Anne Garretson Folse, 2021. "Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 96-118, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:251-258. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.