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Wine business practices: A new versus old wine world perspective

Author

Listed:
  • Hervé Remaud

    (University of South Australia, School of Marketing, Wine Marketing Group, and Chercheur Associé à l'UMR MOISA (INRA Montpellier), GPO Box 2471, Adelaide SA 5001 Australia)

  • Jean-Pierre Couderc

    (Ecole Nationale Supérieure d'Agronomie|UMR MOISA, Place P. Viala, 34060 Montpellier, Cedex 1, France)

Abstract

This research investigates and compares some of the strategic choices made by small wine firms from two different New World wine producing countries, Australia and New Zealand, and one traditional wine producing region of France. This research was first conducted in 2003 in France with 98 wine firms being interviewed and then in Australia and New Zealand, with a total of 68 wine firms interviewed in 2004. In order to explain the differences in business practices, an effort to match wine sector perspectives and strategic management profiles is presented through a hierarchical cluster analysis. Some complementary explanations for the clusters found can be suggested: business practices are clearly dependent upon the business activity (bottled wine versus bulk wine), and the main goal of the owner-manager (improving business economic performance versus increasing market share). [EconLit classification: L190, L210]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 405-416, 2006.

Suggested Citation

  • Hervé Remaud & Jean-Pierre Couderc, 2006. "Wine business practices: A new versus old wine world perspective," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 405-416.
    • Handle: RePEc:wly:agribz:v:22:y:2006:i:3:p:405-416
    DOI: 10.1002/agr.20094
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    References listed on IDEAS

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    1. Radha Chaganti & Rajeswararao Chaganti & Vijay Mahajan, 1989. "Profitable Small Business Strategies under Different Types of Competition," Entrepreneurship Theory and Practice, , vol. 13(3), pages 21-36, April.
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    Cited by:

    1. Simona Alfiero & Laura Broccardo & Massimo Cane & Alfredo Esposito, 2018. "High Performance Through Innovation Process Management in SMEs. Evidence from the Italian wine sector," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2018(3), pages 87-110.
    2. Dominic, Theresia & Theuvsen, Ludwig, 2015. "Agribusiness Firm Resources and Performance: The Mediating Role of Strategic Management Practices," GlobalFood Discussion Papers 200324, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    3. Festa, Giuseppe & Cuomo, Maria Teresa & Metallo, Gerardino & Festa, Antonio, 2016. "The (r)evolution of wine marketing mix: From the 4Ps to the 4Es," Journal of Business Research, Elsevier, vol. 69(5), pages 1550-1555.

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