IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v69y2016i11p4964-4969.html
   My bibliography  Save this article

Effects of ethical ideologies and perceptions of CSR on consumer behavior

Author

Listed:
  • Palihawadana, Dayananda
  • Oghazi, Pejvak
  • Liu, Yeyi

Abstract

The mutual dependence of businesses and society has emphasized the growing importance of the concept of corporate social responsibility (CSR). Despite the fact that CSR has emerged as one of the leading management concerns worldwide, both businesses and academia have largely ignored its application in developing countries. This study aims to fill these gaps by examining consumer perceptions of CSR and their role in the relationships between consumers' ethical ideologies (i.e., idealism and egoism) and evaluations of a company's product offerings. An empirical study among Vietnamese consumers shows that consumers perceive CSR in four dimensions—economic, ethical, philosophical, and legal. Different ethical ideologies have different effects on consumer perceptions of CSR; for example, idealism positively affects these perceptions, whereas egoism's effect is negative. Furthermore, the perceptions of CSR fully mediate the relationships between idealism/egoism and product evaluation.

Suggested Citation

  • Palihawadana, Dayananda & Oghazi, Pejvak & Liu, Yeyi, 2016. "Effects of ethical ideologies and perceptions of CSR on consumer behavior," Journal of Business Research, Elsevier, vol. 69(11), pages 4964-4969.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:4964-4969
    DOI: 10.1016/j.jbusres.2016.04.060
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296316302235
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2016.04.060?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    3. Rajat Panwar & Karen Paul & Erlend Nybakk & Eric Hansen & Derek Thompson, 2014. "The Legitimacy of CSR Actions of Publicly Traded Companies Versus Family-Owned Companies," Journal of Business Ethics, Springer, vol. 125(3), pages 481-496, December.
    4. Peter Dobers & Minna Halme, 2009. "Corporate social responsibility and developing countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(5), pages 237-249, September.
    5. Dale Russell & Cristel Russell, 2010. "Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators," Marketing Letters, Springer, vol. 21(1), pages 65-81, March.
    6. Tom Fox, 2004. "Corporate Social Responsibility and Development: In quest of an agenda," Development, Palgrave Macmillan;Society for International Deveopment, vol. 47(3), pages 29-36, September.
    7. Robert Kolodinsky & Timothy Madden & Daniel Zisk & Eric Henkel, 2010. "Attitudes About Corporate Social Responsibility: Business Student Predictors," Journal of Business Ethics, Springer, vol. 91(2), pages 167-181, January.
    8. C. Christopher Baughn & Nancy L. (Dusty) Bodie & John C. McIntosh, 2007. "Corporate social and environmental responsibility in Asian countries and other geographical regions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 14(4), pages 189-205, September.
    9. Andrea C. Morales, 2005. "Giving Firms an "E" for Effort: Consumer Responses to High-Effort Firms," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 806-812, March.
    10. Guido Berens & Cees Riel & Johan Rekom, 2007. "The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other?," Journal of Business Ethics, Springer, vol. 74(3), pages 233-252, September.
    11. Bala Ramasamy & Mathew Yeung, 2009. "Chinese Consumers’ Perception of Corporate Social Responsibility (CSR)," Journal of Business Ethics, Springer, vol. 88(1), pages 119-132, April.
    12. Thomas Walker & Florian Beranek, 2013. "Social Innovation by Giving a Voice," CSR, Sustainability, Ethics & Governance, in: Thomas Osburg & René Schmidpeter (ed.), Social Innovation, edition 127, pages 239-249, Springer.
    13. Martin Samy & Henry Itotenaan Ogiri & Roberta Bampton, 2015. "Examining the public policy perspective of CSR implementation in Sub-Saharan Africa," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 11(3), pages 553-572, August.
    14. Peter Lund-Thomsen & Adam Lindgreen & Joelle Vanhamme, 2016. "Industrial Clusters and Corporate Social Responsibility in Developing Countries: What We Know, What We do not Know, and What We Need to Know," Journal of Business Ethics, Springer, vol. 133(1), pages 9-24, January.
    15. Grappi, Silvia & Romani, Simona & Bagozzi, Richard P., 2013. "Consumer response to corporate irresponsible behavior: Moral emotions and virtues," Journal of Business Research, Elsevier, vol. 66(10), pages 1814-1821.
    16. Zhilong Tian & Rui Wang & Wen Yang, 2011. "Consumer Responses to Corporate Social Responsibility (CSR) in China," Journal of Business Ethics, Springer, vol. 101(2), pages 197-212, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marcinkowska Elzbieta & Sawicka Joanna, 2023. "Corporate Social Responsibility as a Factor Influencing Purchasing Decisions of Consumers in Central and Eastern Europe," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 281-299.
    2. Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
    3. Aboul-Dahab, Sameh & Agag, Gomaa & Hassan Abdelmoety, Ziad, 2021. "Examining the influence of cultural and ethical ideology on consumers’ perceptions about the ethics of online retailers and its effects on their loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. Ghi-Feng Yen & Hui-Chun Tsao, 2020. "Reexamining Consumers’ Cognition and Evaluation of Corporate Social Responsibility via a DANP and IPA Method," Sustainability, MDPI, vol. 12(2), pages 1-26, January.
    5. Das, Gopal & Agarwal, James & Malhotra, Naresh K. & Varshneya, Geetika, 2019. "Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality," Journal of Business Research, Elsevier, vol. 95(C), pages 479-490.
    6. Ibrahim Alnawas & Nabil Ghantous & Jane Hemsley-Brown, 2023. "Can CSR foster brand defense? A moderated-mediation model of the role of brand passion," Journal of Brand Management, Palgrave Macmillan, vol. 30(3), pages 190-206, May.
    7. Man Lai Cheung & Ka Yin Chau & Michael Huen Sum Lam & Gary Tse & Ka Yan Ho & Stuart W. Flint & David R Broom & Ejoe Kar Ho Tso & Ka Yiu Lee, 2019. "Examining Consumers’ Adoption of Wearable Healthcare Technology: The Role of Health Attributes," IJERPH, MDPI, vol. 16(13), pages 1-16, June.
    8. Millissa F. Y. Cheung & W. M. To, 2021. "The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs," Journal of Business Ethics, Springer, vol. 171(4), pages 771-788, July.
    9. He, Hongwei & Kim, Sumin & Gustafsson, Anders, 2021. "What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?," Journal of Business Research, Elsevier, vol. 131(C), pages 217-226.
    10. Joëlle Vanhamme & Adam Lindgreen & Gülen Sarial-Abi, 2023. "Luxury Ethical Consumers: Who Are They?," Journal of Business Ethics, Springer, vol. 183(3), pages 805-838, March.
    11. Zimmer, Lukas & Swoboda, Bernhard, 2023. "Perceived corporate social responsibility effects across nations – The role of national institutions," International Business Review, Elsevier, vol. 32(3).
    12. Quan‐Hoang Vuong & Viet‐Phuong La & Hong‐Kong T. Nguyen & Manh‐Tung Ho & Thu‐Trang Vuong & Manh‐Toan Ho, 2021. "Identifying the moral–practical gaps in corporate social responsibility missions of Vietnamese firms: An event‐based analysis of sustainability feasibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 30-41, January.
    13. Mei-Hua Chen & Bryan Chen, 2018. "Corporate Social Responsibility of a Fair Trade Company: A Cross-Country Study of Taiwanese and American Business Students’ Perceptions," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 1-69, June.
    14. Schlegelmilch, Bodo B. & Simbrunner, Philipp, 2019. "Moral licensing and moral cleansing applied to company-NGO collaborations in an online context," Journal of Business Research, Elsevier, vol. 95(C), pages 544-552.
    15. Calderon-Monge, Esther & Pastor-Sanz, Ivan & Sendra Garcia, F. Javier, 2020. "Analysis of sustainable consumer behavior as a business opportunity," Journal of Business Research, Elsevier, vol. 120(C), pages 74-81.
    16. Dang, Van Thac & Nguyen, Ninh & Pervan, Simon, 2020. "Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    17. Naveed Ahmad & Miklas Scholz & Zia Ullah & Muhammad Zulqarnain Arshad & Raja Irfan Sabir & Waris Ali Khan, 2021. "The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    18. Petr Parshakov & Iuliia Naidenova & Carlos Gomez-Gonzalez & Cornel Nesseler, 2023. "Do LGBTQ-Supportive Corporate Policies Affect Consumer Behavior? Evidence from the Video Game Industry," Journal of Business Ethics, Springer, vol. 187(3), pages 421-432, October.
    19. Dumitrescu, Claudia & Hughner, Renée Shaw & Shultz, Clifford J., 2018. "Examining consumers' responses to corporate social responsibility addressing childhood obesity: The mediating role of attributional judgments," Journal of Business Research, Elsevier, vol. 88(C), pages 132-140.
    20. Heesup Han & Xiaoting Chi & Chang-Sik Kim & Hyungseo Bobby Ryu, 2020. "Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    21. Anjum Amin-Chaudhry & Alan Pomering & Lester W. Johnson, 2019. "Incorporating the Concepts of Sharing-In and Sharing-Out in CSR: Australian Consumers’ Perspective," Sustainability, MDPI, vol. 11(9), pages 1-15, May.
    22. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yaeri Kim & Seojin Stacey Lee & Taewoo Roh, 2020. "Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    2. Mueller, Henrike & Theuvsen, Ludwig, 2014. "Influences on consumer attitudes towards CSR in agribusiness," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 166108, Agricultural and Applied Economics Association.
    3. Bert Scholtens & Feng‐Ching Kang, 2013. "Corporate Social Responsibility and Earnings Management: Evidence from Asian Economies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(2), pages 95-112, March.
    4. Percy Marquina & Vincent Charles, 2021. "A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1680-1699, November.
    5. Nils Christian Hoffmann & Juelin Yin & Stefan Hoffmann, 2020. "Chain of Blame: A Multi-country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains," Management International Review, Springer, vol. 60(2), pages 247-286, April.
    6. Figueira, Sandra & Gauthier, Caroline & Torres de Oliveira, Rui, 2023. "CSR and stakeholder salience in MNE subsidiaries in emerging markets," International Business Review, Elsevier, vol. 32(5).
    7. Lee, Jihyun & Lee, Yuri, 2015. "The interactions of CSR, self-congruity and purchase intention among Chinese consumers," Australasian marketing journal, Elsevier, vol. 23(1), pages 19-26.
    8. Sara Rodriguez-Gomez & Maria Lourdes Arco-Castro & Maria Victoria Lopez-Perez & Lazaro Rodríguez-Ariza, 2020. "Where Does CSR Come from and Where Does It Go? A Review of the State of the Art," Administrative Sciences, MDPI, vol. 10(3), pages 1-19, August.
    9. Maruyama, Masayoshi & Wu, Lihui, 2015. "Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective," Journal of International Management, Elsevier, vol. 21(3), pages 200-210.
    10. Younès El Manzani & Mohamed Larbi Sidmou & Jean-Jack Cegarra, 2017. "A conceptual framework of the relationship between total quality management, corporate social responsibility, innovation capability, and financial performance," Post-Print hal-03207361, HAL.
    11. Kemper, Jan & Schilke, Oliver & Reimann, Martin & Wang, Xuyi & Brettel, Malte, 2013. "Competition-motivated corporate social responsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1954-1963.
    12. Najeb Masoud, 2017. "How to win the battle of ideas in corporate social responsibility: the International Pyramid Model of CSR," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-22, December.
    13. Xuan Bai & Jeanine Chang, 2015. "Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment," Asia Pacific Journal of Management, Springer, vol. 32(2), pages 505-530, June.
    14. Anat Anaqie Zahidy & Shahryar Sorooshian & Zahidy Abd Hamid, 2019. "Critical Success Factors for Corporate Social Responsibility Adoption in the Construction Industry in Malaysia," Sustainability, MDPI, vol. 11(22), pages 1-24, November.
    15. Tao Bing & Meng Li, 2019. "Does CSR Signal the Firm Value? Evidence from China," Sustainability, MDPI, vol. 11(15), pages 1-22, August.
    16. Paolo Esposito & Zubair Ahmad & Vincenzo Riso & Noman Mustafa, 2024. "Beyond the business case? Retracing the walk of Corporate social responsibility and financial performance relationship in the Oil and Gas sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2211-2224, May.
    17. Chomvilailuk, Rojanasak & Butcher, Ken, 2016. "Evaluating the effect of corporate social responsibility communication on mobile telephone customers," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 164-170.
    18. Varsha Singh & Sakshi Kathuria & Deepika Puri & Bharat Kapoor, 2023. "Corporate social responsibility and behavioral intentions: A mediating mechanism of Brand Recognition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1698-1711, July.
    19. Mark Avis & Roman Konopka & Diana Gregory-Smith & Nitha Palakshappa, 2022. "Disentangling Consumers’ CSR Knowledge Types and Effects," Sustainability, MDPI, vol. 14(19), pages 1-20, September.
    20. Jaffar Abbas & Shahid Mahmood & Hashim Ali & Muhammad Ali Raza & Ghaffar Ali & Jaffar Aman & Shaher Bano & Mohammad Nurunnabi, 2019. "The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms," Sustainability, MDPI, vol. 11(12), pages 1-33, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:4964-4969. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.