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Corporate Social Responsibility of a Fair Trade Company: A Cross-Country Study of Taiwanese and American Business Students’ Perceptions

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  • Mei-Hua Chen
  • Bryan Chen

Abstract

This study investigated and compared Taiwanese and American business students’ perceptions of the corporate social responsibility (CSR) of a fair trade (FT) company. A total of 402 and 470 questionnaires were collected in United States and Taiwan, respectively, of which 384 and 432 were usable, respectively. Nationality, gender, work experience, and religion were the four variables that affected the participants’ understanding of an FT company’s CSR in this study. The findings of this study have implications for business school curricula in Taiwan and the United States and provide useful ideas for enhancing social responsibility in business schools.

Suggested Citation

  • Mei-Hua Chen & Bryan Chen, 2018. "Corporate Social Responsibility of a Fair Trade Company: A Cross-Country Study of Taiwanese and American Business Students’ Perceptions," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 1-69, June.
    • Handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:7:p:69
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    References listed on IDEAS

    as
    1. Hoje Jo & Maretno Harjoto, 2011. "Corporate Governance and Firm Value: The Impact of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 103(3), pages 351-383, October.
    2. Michael C. Jensen, 2010. "Value Maximization, Stakeholder Theory, and the Corporate Objective Function," Journal of Applied Corporate Finance, Morgan Stanley, vol. 22(1), pages 32-42, January.
    3. Juan Tarí, 2011. "Research into Quality Management and Social Responsibility," Journal of Business Ethics, Springer, vol. 102(4), pages 623-638, September.
    4. Palihawadana, Dayananda & Oghazi, Pejvak & Liu, Yeyi, 2016. "Effects of ethical ideologies and perceptions of CSR on consumer behavior," Journal of Business Research, Elsevier, vol. 69(11), pages 4964-4969.
    5. Azmat, Fara, 2010. "Exploring social responsibility of immigrant entrepreneurs: Do home country contextual factors play a role?," European Management Journal, Elsevier, vol. 28(5), pages 377-386, October.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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